
How to Analyse a Competitor Website: 6 Steps to Uncover Their SEO and AI Visibility Strategy
Learning how to analyse a competitor website now requires going beyond traditional SEO metrics to include AI search visibility across platforms like ChatGPT, Claude, and Perplexity. This guide walks through six actionable steps to reverse-engineer competitors' technical foundations, content strategies, keyword targeting, and AI brand mentions—giving marketers the complete competitive intelligence needed to close visibility gaps and pull ahead in 2026's dual search landscape.










