
Brand Mentions Sentiment Tracking: How to Monitor What AI and the Web Say About You
Brand mentions sentiment tracking has expanded beyond social media and review sites to include AI-generated responses from tools like ChatGPT and Perplexity, which now significantly influence purchase decisions. This guide explains how to monitor not just where your brand appears across traditional and AI-driven channels, but the tone, framing, and context shaping what potential customers believe before they ever visit your website.










