How to Set Up Brand Tracking in AI Models: A Step-by-Step Guide
As AI assistants like ChatGPT, Claude, and Perplexity become primary discovery channels, brand tracking in AI models is now essential for marketers and founders who want visibility into how — and whether — their brand appears in AI-generated recommendations. This guide provides a practical seven-step framework for monitoring AI platforms, structuring tracking prompts, capturing key metrics, and turning those insights into a stronger AI search presence.








