
How to Get Started with GEO Optimization: A Step-by-Step Guide for Marketers
Generative Engine Optimization (GEO) is the discipline of optimizing your content and online presence so that AI models like ChatGPT, Claude, and Perplexity recognize, trust, and cite your brand. This step-by-step guide shows marketers, founders, and agencies exactly how to get started with GEO optimization — from auditing your current AI visibility baseline to publishing content that AI-powered search engines are more likely to surface.








