
B2B Generative Engine Optimization: How to Get Your Brand Cited by AI Search
B2B generative engine optimization is the practice of positioning your brand to be named and cited by AI search tools like ChatGPT and Perplexity when buyers ask questions about solutions in your category. As B2B buyers increasingly rely on AI-generated answers instead of traditional search results, brands that aren't optimized for these platforms risk being invisible at the moment of consideration—where only two or three vendors typically get mentioned.










