Brand Sentiment Tracking in LLMs: How AI Models Perceive and Present Your Brand
Large language models like ChatGPT and Claude have become influential advisors in purchasing decisions, yet most brands have no visibility into how these AI systems perceive and present their products. Brand sentiment tracking in LLMs is now critical because these models synthesize information and express opinions about your company with an authoritative voice that millions of users trust, potentially recommending competitors while omitting or qualifying your brand in ways you never approved.








