The fastest free way to track your brand's visibility across AI is to start on a free plan that monitors a small set of prompts in ChatGPT, Claude, Perplexity and Gemini, then compare mention rate, position and sentiment against competitors. Sight AI, Otterly.ai, Peec AI, AIBrandWatch and Mention all offer free tiers. Brandwatch offers a 14-day trial instead. The comparison table below shows which models, limits and update frequency each free option includes.
AI assistants are now a primary research channel for software and service buyers. When someone asks which tool to use, your brand is either named or it isn't. Each tool below is reviewed for its free tier, its strengths and its paid upgrade path. Pricing and plan details were last reviewed in May 2026.
Free plans compared at a glance
| Tool | Free option | Free limits | AI models covered | Paid from |
|---|---|---|---|---|
| Sight AI | Free plan | Limited tracking | ChatGPT, Claude, Perplexity, Gemini + 6 more | $49/mo |
| Brandwatch AI Monitor | 14-day trial | Trial only | Mainstream + custom models | Custom (enterprise) |
| Mention AI Tracker | Free plan | 1 brand, basic alerts | Multiple assistants | $29/mo |
| Otterly.ai | Free tier | 10 queries, weekly updates | Answer engines | $39/mo |
| Peec AI | Free starter | 1 brand, basic reporting | Multiple assistants | $99/mo (agency) |
| AIBrandWatch | Free tier | Your brand + 3 competitors, weekly | Multiple assistants | $59/mo |
| SearchGPT Tracker | Free basic plan | Limited prompts | OpenAI only | $35/mo |
| Perplexity Brand Monitor | Free tier | 5 search terms, weekly | Perplexity only | $45/mo |
| Claude Visibility Checker | Free basic | 1 brand, weekly | Claude only | $40/mo |
Vendors change free-tier limits often. Confirm current limits on each pricing page before you commit.
How to evaluate a free AI visibility plan
- Model coverage. Check that the free plan includes the assistants your buyers use. Many free tiers include only ChatGPT. Claude and Gemini are often reserved for paid plans.
- Prompt volume. You need 10–25 prompts to get a meaningful baseline across one product category. Five prompts is enough to test a tool, but not enough to make decisions.
- Refresh frequency. AI answers vary from run to run. Weekly snapshots show trends, while daily runs smooth out the noise.
- Competitor tracking. Your share of voice only means something relative to rivals. Prefer plans that include at least two or three competitors.
- Citations and sentiment. Being mentioned is not the same as being recommended or cited. Check whether the free tier exposes sources and sentiment.
- Data export. CSV or API access lets you keep your baseline if you switch tools later.
For a full methodology covering prompt sets, scoring and reporting cadence, see our 6-step framework for measuring AI visibility performance.
1. Sight AI
Best for: Comprehensive multi-model tracking with integrated content generation capabilities
Sight AI is a complete AI visibility platform. It tracks how your brand appears across ChatGPT, Claude, Perplexity, Gemini and six additional AI models.
Where This Tool Shines
Sight AI stands out by combining visibility tracking with content creation tools. You don't just see where your brand gets mentioned. You also get actionable insights on how to improve those mentions through AI-optimized content.
The platform's AI Visibility Score gives you a single metric to track progress over time. Sentiment analysis shows whether AI models portray your brand positively, negatively or neutrally. The integrated content writer helps you create GEO-optimized articles designed to improve your AI visibility.
Key Features
Multi-Model Tracking: Monitor brand mentions across ChatGPT, Claude, Perplexity, Gemini and other major AI platforms from one dashboard.
AI Visibility Score: Get a quantifiable metric showing your overall AI presence, with trend tracking over time.
Prompt-Level Insights: See exactly which user prompts trigger mentions of your brand and which ones don't.
Sentiment Analysis: Understand whether AI models recommend your brand positively or express concerns about your products.
Integrated Content Writer: Create SEO and GEO-optimized content with 13+ specialized AI agents designed to improve your visibility.
Best For
Marketing teams and agencies that want an all-in-one solution for tracking AI visibility and creating content to improve it. It is particularly valuable if you need to monitor multiple AI platforms simultaneously and want content creation tools in the same workflow.
Pricing
Free plan available with limited tracking capabilities. Paid plans start at $49/month for expanded multi-model monitoring and full content generation access.
2. Brandwatch AI Monitor
Best for: Enterprise teams needing deep sentiment analysis and social listening integration
Brandwatch AI Monitor is an enterprise-grade AI visibility solution. It extends Brandwatch's established social listening platform into the AI assistant space.
Where This Tool Shines
If you already use Brandwatch for social media monitoring, this tool gives you a unified view of brand perception across social platforms and AI models. Its sentiment analysis goes deeper than simple positive/negative labels and identifies nuanced emotional tones in how AI models describe your brand.
Historical trend analysis lets you compare AI visibility over months or quarters. That makes it easier to connect content efforts with improved AI mentions. Custom AI model tracking means you can monitor niche or industry-specific AI assistants beyond the mainstream platforms.
Key Features
Advanced Sentiment Analysis: Multi-dimensional sentiment tracking that identifies emotional nuances in AI responses about your brand.
Brandwatch Suite Integration: Combine AI visibility data with social listening insights for comprehensive brand monitoring.
Custom AI Model Tracking: Add monitoring for specialized or industry-specific AI assistants beyond mainstream platforms.
Historical Trend Analysis: Track AI visibility changes over extended time periods with comparative analytics.
Enterprise Reporting: Generate executive-level reports showing AI visibility metrics alongside traditional marketing KPIs.
Best For
Enterprise marketing teams with existing Brandwatch investments who want to extend brand monitoring into AI channels. It suits organizations that need sophisticated sentiment analysis and executive-level reporting.
Pricing
Free 14-day trial available. Pricing is custom based on enterprise needs and typically starts in the mid-four-figure annual range.
3. Mention AI Tracker
Best for: Startups wanting simple, real-time AI mention alerts without complexity
Mention AI Tracker is a straightforward AI mention monitoring tool. It prioritizes simplicity and real-time notifications over advanced analytics.
Where This Tool Shines
Mention AI Tracker has almost no learning curve. You add your brand name, connect your notification channels and start receiving alerts when AI models mention you. The dashboard shows recent mentions with basic sentiment indicators, so you can quickly spot positive recommendations or concerning references.
Slack and email integration means your team hears about important AI mentions immediately. For early-stage companies that just want to know "are AI models talking about us?", this tool answers the question without overwhelming you with data.
Key Features
Real-Time Alerts: Get instant notifications when AI models mention your brand in responses.
Simple Dashboard: Clean interface showing recent mentions without complex analytics or overwhelming data.
Slack Integration: Automatically post AI mention alerts to designated Slack channels for team visibility.
Email Notifications: Receive daily or weekly email summaries of AI mentions with sentiment indicators.
Basic Sentiment Indicators: Quick positive/negative/neutral classification for each mention without deep analysis.
Best For
Startups and small marketing teams that want to start monitoring AI visibility without investing time in complex platforms. It is ideal if you need simple alerts and don't require deep analytics or multi-platform comparison.
Pricing
Free plan monitors one brand with basic alerts. Paid plans start at $29/month for multiple brands and enhanced notification options.
4. Otterly.ai
Best for: Search-focused teams optimizing for answer engine rankings
Otterly.ai is an AI search ranking tracker. It focuses specifically on how your brand performs in answer engine results across different queries.
Where This Tool Shines
Otterly.ai treats AI visibility like traditional SEO ranking. You define specific queries, and the tool tracks where your brand appears in AI responses over time. This query-specific approach shows which topics you rank for and which ones need content optimization.
The competitor visibility comparison shows how your AI presence stacks up against rivals for the same queries. Weekly ranking reports let you track progress without constantly checking the dashboard. They also help you see which content efforts are improving your AI search rankings.
Key Features
AI Search Result Tracking: Monitor your brand's position in AI-generated answers for specific queries over time.
Query-Specific Monitoring: Define the exact questions and prompts you want to track rather than generic brand mentions.
Competitor Visibility Comparison: See how your AI presence compares to competitors for the same queries.
Weekly Ranking Reports: Automated reports showing ranking changes and visibility trends without daily monitoring.
Content Gap Analysis: Identify queries where competitors appear but your brand doesn't.
Best For
SEO teams and content marketers who approach AI visibility the same way they approach traditional search rankings. It is a strong fit if you want to track specific queries and optimize content to improve AI search positions.
Pricing
Free tier monitors up to 10 queries with weekly updates. Paid plans start at $39/month for expanded query tracking and daily monitoring.
5. Peec AI
Best for: Agencies managing AI visibility for multiple client brands
Peec AI is an agency-focused AI visibility platform. It is designed for teams managing multiple brands with client reporting requirements.
Where This Tool Shines
Peec AI's multi-brand dashboards let you monitor all client accounts from a single interface, without logging in and out of separate accounts. Its client reporting tools generate white-label reports that you can brand with your agency logo and send directly to clients.
Visual trend analytics make it easy to show clients how their AI visibility has improved over time. Agencies need to demonstrate ROI, so reporting focuses on clear before-and-after comparisons and changes in competitive positioning.
Key Features
Multi-Brand Dashboards: Monitor all client brands from one unified interface with easy brand switching.
Client Reporting Tools: Generate white-label reports with your agency branding for professional client presentations.
Visual Trend Analytics: Charts and graphs showing AI visibility improvements over time for clear ROI demonstration.
White-Label Options: Customize the platform interface and reports with your agency's branding.
Team Collaboration: Assign team members to specific client accounts with role-based access controls.
Best For
Digital marketing agencies and consultants managing AI visibility for multiple clients. It is particularly valuable if you need professional reporting and multi-brand management in a single platform.
Pricing
Free starter plan for one brand with basic reporting. Agency plans start at $99/month for multiple brands and white-label features.
6. AIBrandWatch
Best for: Competitive intelligence teams tracking brand positioning against rivals
AIBrandWatch is a competitive AI visibility analysis tool. It focuses on brand comparison and market share insights.
Where This Tool Shines
AIBrandWatch shows you not just your own AI visibility, but how you compare to competitors. The platform tracks which brands AI models recommend most often for specific use cases. That gives you market share insights in the AI recommendation space.
Automated competitive reports flag when competitors gain AI visibility while your brand loses ground. AI content mention tracking shows which competitor content AI models cite most often. This helps you understand what types of content drive AI visibility in your industry.
Key Features
Competitor Comparison Tools: Side-by-side analysis showing your AI visibility versus up to 10 competitors.
AI Content Mention Tracking: See which competitor articles and resources AI models cite most frequently.
Market Share Insights: Understand what percentage of AI recommendations in your category go to each brand.
Automated Competitive Reports: Weekly alerts when competitors gain visibility or your brand loses positioning.
Recommendation Pattern Analysis: Identify which use cases AI models recommend competitors for but not your brand.
Best For
Competitive intelligence teams and product marketers who need to understand their AI visibility relative to competitors. It is ideal if your strategy depends on maintaining parity or leadership in AI recommendations.
Pricing
Free tier tracks your brand plus three competitors with weekly updates. Paid plans start at $59/month for expanded competitor tracking and daily monitoring.
7. SearchGPT Tracker
Best for: Brands focused specifically on OpenAI ecosystem visibility
SearchGPT Tracker is a specialized monitoring tool focused exclusively on brand visibility within the OpenAI ecosystem, including ChatGPT and ChatGPT search.
Where This Tool Shines
If ChatGPT is your main AI visibility concern, SearchGPT Tracker goes deeper than multi-platform tools. Its prompt pattern analysis identifies which types of user questions trigger brand mentions. That helps you optimize content for the specific ways people query ChatGPT.
GPT Store visibility monitoring tracks whether custom GPTs built by others mention your brand in their descriptions or outputs. Broader platforms rarely offer this level of OpenAI-specific detail.
Key Features
ChatGPT-Specific Monitoring: Deep tracking focused exclusively on OpenAI's ecosystem without dilution across other platforms.
Prompt Pattern Analysis: Identify which user question types and phrasing patterns trigger brand mentions.
GPT Store Visibility: Track brand mentions in custom GPT descriptions and outputs.
Model Version Comparison: See how brand visibility differs across current and previous GPT model versions.
Best For
Companies where ChatGPT represents most of their AI visibility concerns. It suits teams that want specialized OpenAI tracking rather than broad multi-platform monitoring.
Pricing
Free basic plan with limited prompt tracking. Pro plans start at $35/month for comprehensive OpenAI ecosystem monitoring.
8. Perplexity Brand Monitor
Best for: Tracking source citations and attribution in Perplexity AI search
Perplexity Brand Monitor is a citation and source attribution tracking tool designed specifically for Perplexity AI's search platform.
Where This Tool Shines
Unlike conversational AI models, Perplexity cites sources for its answers. Perplexity Brand Monitor tracks whether your brand gets mentioned and also whether your content gets cited as a source. The distinction matters because cited sources receive click-through traffic, while uncited mentions don't.
The platform's attribution analysis shows which of your articles, blog posts or resources Perplexity cites most often. Citation improvement suggestions identify queries where you rank well but aren't cited, so you can optimize content to earn those source attributions. For a manual setup that complements this tool, see our guide to tracking your brand's visibility on Perplexity AI.
Key Features
Source Citation Tracking: Monitor when Perplexity cites your content as a source versus just mentioning your brand.
Attribution Analysis: See which specific articles and resources earn citations most frequently.
Query Coverage Reports: Identify topic areas where Perplexity answers questions but doesn't cite your content.
Citation Improvement Suggestions: Get recommendations for optimizing content to earn more Perplexity citations.
Click-Through Tracking: Monitor traffic from Perplexity citations to understand actual referral value.
Best For
Content publishers and information sites where Perplexity is a significant potential traffic source. It is particularly valuable if you create in-depth, citation-worthy content and want to maximize Perplexity referral traffic.
Pricing
Free tier tracks five search terms with weekly citation reports. Paid plans start at $45/month for expanded tracking and daily monitoring.
9. Claude Visibility Checker
Best for: Monitoring brand recommendations in Anthropic's Claude AI
Claude Visibility Checker is a brand monitoring tool focused on Anthropic's Claude. It tracks how Claude represents and recommends your brand.
Where This Tool Shines
Claude's recommendations differ from ChatGPT's and are often more nuanced and context-aware. Claude Visibility Checker specializes in these nuances. It tracks whether Claude mentions your brand and also how it frames those mentions relative to user needs.
Brand recommendation tracking shows whether Claude suggests your products proactively or only mentions them when directly asked. Response analysis identifies the specific contexts where Claude recommends your brand versus competitors. For teams using Anthropic's API, the platform integrates directly to provide real-time visibility data.
Key Features
Claude-Specific Monitoring: Tracking optimized for Claude's unique response patterns and recommendation style.
Brand Recommendation Tracking: Monitor whether Claude proactively suggests your brand or only mentions it when prompted.
Response Analysis: Understand the contexts and use cases where Claude recommends your products.
Anthropic API Integration: Direct integration for teams already using Claude's API in their products.
Comparative Positioning: See how Claude positions your brand relative to competitors in recommendations.
Best For
Companies targeting Claude users specifically, or teams that have noticed Claude's growing influence in their target market. It is particularly relevant for B2B SaaS and technical products, where Claude's user base over-indexes.
Pricing
Free basic monitoring for one brand with weekly updates. Premium plans start at $40/month for real-time tracking and API integration.
Finding Your Starting Point
The right AI visibility tool depends on what you're trying to accomplish. If you need comprehensive multi-model tracking with content creation, Sight AI offers the most complete solution with its integrated approach. Enterprise teams with existing Brandwatch investments should explore Brandwatch AI Monitor for unified social and AI monitoring.
For startups just beginning to track AI visibility, Mention AI Tracker is the simplest entry point. SEO teams that think about AI visibility like search rankings will find Otterly.ai's query-focused approach most intuitive.
Platform-specific tools make sense once you know where your audience concentrates. If your users rely mainly on ChatGPT, SearchGPT Tracker provides deeper OpenAI insights than multi-platform alternatives. Content publishers chasing Perplexity referral traffic should prioritize Perplexity Brand Monitor's citation tracking.
A practical 30-day free-plan workflow looks like this:
- Days 1–2: Write 10–25 buyer-intent prompts, such as "best [category] for [use case]" and "[your brand] vs [competitor]". Add two or three competitors.
- Days 3–30: Let the tool run at least weekly. Record mention rate, average position and sentiment for each model.
- Day 30: Identify prompts where competitors appear and you don't. These gaps become your content brief list.
- After day 30: Upgrade only if you need more prompts, daily runs or models your free plan excludes.
Most companies discover more AI visibility than expected in some areas and surprising gaps in others. That baseline becomes the foundation for a content strategy that actually improves how AI models represent your brand.
Frequently asked questions
Which AI visibility platforms can I try for free before committing to a subscription?
Sight AI, Mention, Otterly.ai, Peec AI, AIBrandWatch, SearchGPT Tracker, Perplexity Brand Monitor and Claude Visibility Checker all offer permanent free plans with usage limits. Brandwatch AI Monitor offers a 14-day trial instead of a free plan. Free plans are better for building a 30-day baseline, while trials suit teams that already know they will buy. See the comparison table above for the limits of each option.
Is there an AI visibility dashboard that covers ChatGPT, Claude, Gemini and Perplexity in one place?
Yes. Multi-model platforms such as Sight AI track ChatGPT, Claude, Gemini, Perplexity and additional models from a single dashboard, with a combined visibility score and per-model breakdowns. Single-platform tools such as SearchGPT Tracker or Claude Visibility Checker go deeper on one model but require several subscriptions to get full coverage. Check whether the free tier includes every model or only a subset.
Which AI search monitoring platforms include Claude tracking at the entry price?
Claude coverage is a common gap in cheap plans, because many entry tiers include only ChatGPT. Multi-model tools like Sight AI list Claude among their tracked models, and Claude Visibility Checker offers free basic Claude monitoring for one brand. Before upgrading, confirm on the pricing page that Claude is included at your chosen tier, not just in higher plans.
Can Claude or ChatGPT query AI visibility monitoring data through MCP?
Some platforms now expose their data through an API or a Model Context Protocol (MCP) server. This lets assistants such as Claude query your mention, prompt and sentiment data directly. Support changes quickly and is usually limited to paid tiers. Check each vendor's integrations or developer documentation for an MCP server or API access before choosing a tool for that workflow.
How many prompts should I track on a free plan?
Aim for 10–25 prompts covering your core category, key use cases and head-to-head comparisons with competitors. Fewer than 10 prompts produces noisy results, because AI answers vary between runs. If your free tier caps you at five queries, as Perplexity Brand Monitor does, prioritize high-intent "best tool for" prompts first.
Stop guessing how AI models like ChatGPT and Claude talk about your brand. Get visibility into every mention, track content opportunities and automate your path to organic traffic growth. Start tracking your AI visibility today and see exactly where your brand appears across top AI platforms.
