The 12 Best SEO Monitoring Software Tools for 2026

In the complex world of search engine optimization, what you can't measure, you can't improve. Winning in the SERPs requires more than just launching content and hoping for the best; it demands constant vigilance, data-driven adjustments, and a clear understanding of your performance against competitors. This is where dedicated SEO monitoring software becomes an indispensable asset, moving your strategy from guesswork to a predictable growth engine.

These powerful platforms solve a critical problem for marketers and business owners: they translate vast, complex search data into actionable insights. They track your keyword rankings, monitor your backlink profile, audit your site's technical health, and analyze competitor strategies, all in one place. Without this software, you are essentially flying blind, unable to spot ranking drops, capitalize on new opportunities, or diagnose technical issues before they cause significant damage to your organic traffic.

This comprehensive guide is designed to help you cut through the noise and find the right tool for your specific needs. We will provide a detailed breakdown of the top SEO monitoring software options available, from all-in-one suites like Semrush and Ahrefs to specialized tools like Lumar and AccuRanker. For each platform, we will explore:

• Key features and strengths.
• Practical use cases and ideal user profiles.
• Pricing structures and potential limitations.
• Screenshots and direct links to help your evaluation.

Our goal is to equip you with the information needed to select a tool that aligns perfectly with your budget, team size, and strategic objectives, ensuring you can effectively track performance and drive meaningful SEO results.

1. Semrush

Semrush is an all-in-one digital marketing and SEO monitoring software suite, serving as a comprehensive command center for visibility management. It’s a top choice for teams that need an integrated solution combining monitoring with deep research and reporting capabilities, making it a powerful default for established marketing departments and agencies.

The platform excels at providing a holistic view of your SEO performance. Its core monitoring features, like the Position Tracking tool, go beyond simple rank checks. They offer share-of-voice metrics, competitor benchmarking, and multi-location tracking, which is essential for businesses with a local or international presence. The Site Audit tool can be configured for recurring crawls, automatically flagging technical issues and sending alerts, so you can address problems proactively before they impact performance. For a deeper understanding of keyword movement, explore our guide on how to track SEO rankings effectively.

Key Strengths & Use Cases

• Integrated Workflows: Semrush connects keyword research, backlink analysis, and content creation in one place. A digital marketing agency, for example, can identify a keyword gap, analyze competitor backlinks for that term, create an optimized content brief, and monitor the new page's rank, all within the same platform.
• Competitive Intelligence: Its tools for analyzing competitor traffic, keywords, and ad strategies are best-in-class, providing actionable data for strategic planning.

Pricing & Implementation

Pricing starts with the Pro plan at $129.95/month, scaling up to the Guru ($249.95/month) and Business ($499.95/month) tiers for more extensive needs. The main challenge is the learning curve for advanced modules and the fact that costs can escalate quickly with additional user seats or specialized add-ons.

• Pros: Mature, well-documented toolkit with extensive integrations.
• Cons: Can be costly, especially for larger teams; some features require significant training to master.

Website: https://www.semrush.com/

2. Ahrefs

Ahrefs is a premier SEO monitoring software suite celebrated for its industry-leading backlink index and deep competitive analysis capabilities. It is the go-to platform for SEO professionals and agencies who prioritize link intelligence, comprehensive keyword research, and meticulous technical site health monitoring as the cornerstones of their strategy.

The platform’s strength lies in the depth and speed of its data. The Rank Tracker and Site Audit tools provide the core monitoring functions, allowing for scheduled reports and alerts on keyword fluctuations and technical SEO issues. Ahrefs also introduces innovative monitoring with its Brand Radar feature, which tracks brand mentions and visibility across emerging AI overviews in search engines like ChatGPT and Gemini. This forward-looking capability helps teams stay ahead of search evolution. For a full breakdown of how to leverage its data, our guide explains how to do competitive analysis in SEO with these powerful tools.

Key Strengths & Use Cases

• Unparalleled Backlink Intelligence: Ahrefs is renowned for its vast and fresh link index. An agency can use its Site Explorer to reverse engineer a competitor’s entire link-building strategy, identifying high-authority domains, broken link opportunities, and new link velocity to inform their own outreach campaigns.
• Technical and Content Gap Analysis: The platform excels at identifying what’s missing. A content team can quickly find keywords their competitors rank for but they don’t, or an SEO specialist can run a content audit to discover pages with declining traffic and links, creating a clear action plan for optimization.

Pricing & Implementation

Ahrefs offers a simplified pricing structure starting with the Lite plan at $99/month, moving up to Standard ($199/month), Advanced ($399/month), and Enterprise ($999/month). While the plans are clearly defined, costs can escalate as you increase tracked keywords or require more frequent data exports and API access, which are reserved for higher tiers.

• Pros: Extremely fast and deep backlink/keyword data; powerful competitive analysis tools.
• Cons: Daily rank tracking updates may require add-ons or higher-tier plans; costs can grow quickly based on usage needs.

Website: https://ahrefs.com/

3. Moz Pro (Moz)

Moz Pro is a long-standing and respected suite in the SEO industry, offering a balanced set of tools that serve as an excellent entry point into comprehensive SEO monitoring software. It is well-suited for freelancers, small-to-medium-sized businesses, and agencies looking for reliable core features without the overwhelming complexity of larger enterprise platforms. Its strength lies in its user-friendly interface and strong educational foundation.

The platform organizes its monitoring capabilities around "Campaigns," which provide a dashboard view of site health, link profile changes, and ranking performance. The Rank Checker tracks keywords across major search engines on both desktop and mobile, while the Site Crawl tool runs scheduled audits to identify technical SEO issues and send alerts. Moz is also known for its proprietary metrics like Domain Authority (DA), which are widely used as a benchmark for website authority and link-building efforts.

Key Strengths & Use Cases

• Educational Approach: Moz is heavily invested in SEO education through its Moz Academy and popular blog. This makes the platform ideal for teams that are not just monitoring performance but also actively learning and developing their SEO skills.
• Core Toolset for SMBs: An in-house marketing manager at a growing e-commerce store can use Moz Pro to track target product and category keywords, monitor for new high-value backlinks, and run regular site audits to ensure technical soundness without needing a dedicated specialist.

Pricing & Implementation

Pricing begins with the Standard plan at $99/month, moving to Medium ($179/month), Large ($299/month), and Premium ($599/month) tiers, with varying limits on campaigns and keyword tracking. A key consideration is that its most advanced, enterprise-grade rank tracking is handled by a separate product, STAT. This separation may be a limitation for very large organizations needing high-volume tracking within a single platform.

• Pros: Trusted brand with excellent training resources; balanced and accessible toolset for SMBs.
• Cons: Enterprise-level tracking requires a separate product (STAT); pricing and feature limits can be confusing.

Website: https://moz.com/products/pro

4. SE Ranking

SE Ranking positions itself as a powerful, value-oriented SEO monitoring software designed for agencies, SMBs, and freelance SEOs. It delivers a comprehensive suite of tools without the enterprise-level price tag, making it an attractive option for those who need robust features, including daily rank updates and flexible reporting, on a more accessible budget.

The platform’s strength lies in its highly granular and customizable monitoring capabilities. The Rank Tracker provides daily updates for both web and local map pack results, along with share-of-voice metrics to gauge market visibility. For technical SEO monitoring, the Site Audit tool and Page Changes Monitor (available on higher tiers) work in tandem to alert you to critical on-site errors and unauthorized content modifications, ensuring website integrity and performance are maintained.

Key Strengths & Use Cases

• Agency-Focused Scalability: With white-labeling, client guest links, and seat-based pricing, agencies can easily manage multiple client projects. An agency can provide a branded dashboard to a client, showing only the rank tracking and site audit results relevant to their campaign, streamlining communication and reporting.
• Cost-Effective Daily Monitoring: Unlike competitors that charge a premium for daily rank updates, SE Ranking includes this as a core feature. This is crucial for businesses in volatile niches that need to react quickly to SERP fluctuations.

Pricing & Implementation

SE Ranking offers flexible pricing based on ranking update frequency and keywords tracked, starting with the Essential plan (around $55/month). The Pro plan (from $109/month) and Business plan (from $239/month) add more features and higher limits. While the core platform is very affordable, key features like the Agency Pack, API access, and advanced content tools are sold as add-ons, which can increase the total cost.

• Pros: Highly competitive pricing with granular control over features and update frequency; strong agency-centric tools.
• Cons: Some essential agency or advanced features require add-on purchases; certain capabilities are locked behind higher-tier plans.

Website: https://seranking.com/

5. Serpstat

Serpstat positions itself as a growth-hacking tool, offering an all-in-one SEO monitoring software platform with a strong focus on affordability and generous usage quotas. It provides a balanced suite of tools for rank tracking, site audits, and competitor analysis, making it an accessible option for freelancers, startups, and agencies looking for a comprehensive solution without the enterprise-level price tag.

The platform’s core monitoring function, the Rank Tracker, is notable for its high daily position check limits, even on lower-tier plans. This allows for frequent, granular tracking of keyword movements across different locations and devices. Its Site Audit tool performs technical checks and provides actionable recommendations, while features like batch analysis for keywords and domains help streamline repetitive research tasks. As monitoring evolves, understanding the role of AI is critical; our guide on AI brand monitoring offers deeper insights into modern approaches.

Key Strengths & Use Cases

• Cost-Effective Scalability: Serpstat delivers significant value for its price point. A growing agency can use it to manage multiple client projects, leveraging scheduled, white-label reports and API access on higher plans to integrate monitoring data into their own dashboards.
• Generous Data Allowances: The platform’s high quotas on daily rank checks and site crawls are ideal for users who need to monitor large keyword lists or extensive websites without constantly hitting usage limits.

Pricing & Implementation

Pricing begins with the Lite plan at $69/month, moving up to the Standard ($149/month) and Advanced ($299/month) tiers. This transparent pricing model makes it easy for users to select a plan that fits their budget and needs. The primary trade-off is that the user interface and data freshness can sometimes lag behind premium competitors, and some of the more powerful AI-driven features are reserved for the more expensive plans.

• Pros: Excellent value for money with generous feature quotas.
• Cons: User experience can feel less polished; data updates may not be as immediate as top-tier tools.

Website: https://serpstat.com/

6. AccuRanker

AccuRanker is a highly specialized rank-tracking platform built for speed, accuracy, and scale. Unlike all-in-one suites, it focuses exclusively on being the best-in-class SEO monitoring software for SERP performance, making it the top choice for agencies and in-house teams who need reliable, high-frequency data to complement their existing SEO tools.

The platform's primary strength is its near-instant, on-demand ranking updates, allowing users to get a real-time snapshot of their keyword positions. AccuRanker excels at tracking not just standard organic results but a wide array of SERP features like featured snippets, local packs, and People Also Ask boxes. Its advanced tagging and filtering capabilities enable granular analysis, so teams can easily segment data by campaign, keyword intent, or any custom category.

Key Strengths & Use Cases

• High-Frequency, High-Volume Tracking: AccuRanker is engineered for performance. An e-commerce business tracking thousands of product keywords can refresh its data daily or even on-demand to react quickly to market shifts, a task that would be slow or cost-prohibitive on many other platforms.
• Seamless Reporting & Integration: With native connectors for Google Looker Studio, Google Analytics, and a powerful API, AccuRanker fits perfectly into an agency's reporting stack, automating the delivery of clean, accurate performance data to clients.

Pricing & Implementation

Pricing is based on keyword volume, starting at $129/month for 1,000 keywords. The cost scales predictably as your needs grow, making it transparent but potentially expensive for enterprises with very large keyword portfolios. Implementation is straightforward: add your domain, upload keywords, and connect your GSC/GA accounts.

• Pros: Purpose-built for reliable and fast rank monitoring at scale; strong export and reporting options.
• Cons: Premium pricing as keyword volumes grow; narrow focus means it must be paired with other tools for a full SEO toolkit.

Website: https://www.accuranker.com/

7. STAT Search Analytics (by Moz)

STAT is an enterprise-grade SEO monitoring software designed for high-volume, precision SERP tracking. Acquired by Moz, it operates as a specialized tool for organizations that need to monitor massive keyword portfolios across numerous locations daily. Its primary strength lies in its ability to deliver granular, market-level data, making it an indispensable asset for large agencies and in-house enterprise teams focused on share-of-voice and competitive intelligence.

The platform is engineered for scale, tracking not just rankings but the entire SERP landscape, including rich snippets, local packs, and other features. This provides a detailed historical archive of SERP movements, which is invaluable for diagnosing the impact of algorithm updates or competitive shifts. Its powerful segmentation capabilities allow users to slice and dice data by any custom tag, giving marketing teams the flexibility to analyze performance by product line, business unit, or strategic initiative.

Key Strengths & Use Cases

• High-Volume Localized Tracking: STAT excels at daily rank monitoring for thousands of keywords across countless specific locations. A national franchise, for instance, could use it to track visibility for key terms in every single one of its service areas, identifying underperforming regions and local competitors.
• Deep SERP Analysis: Its comprehensive SERP data capture is ideal for technical SEOs and strategists. When a Google algorithm update rolls out, analysts can use STAT’s historical data to see exactly how SERP features and competitor positions changed, providing clear evidence for strategic pivots.

Pricing & Implementation

STAT operates on a quote-based pricing model tailored to the volume of keywords tracked, making it a significant investment aimed at the enterprise market. Implementation is straightforward for its core use, but leveraging its API for integration with business intelligence tools like Tableau or Power BI requires development resources to build out custom data pipelines and dashboards.

• Pros: Proven, reliable solution for very large keyword volumes; deep SERP insights for advanced analysis.
• Cons: Higher starting costs due to quote-based pricing; the user interface has historically been less modern than some competitors.

Website: https://getstat.com/

8. SISTRIX

SISTRIX is a specialized SEO monitoring software toolbox best known for its proprietary Visibility Index, a long-running metric used to benchmark a domain's overall search engine presence. It’s an ideal choice for SEOs and marketers who need to track high-level visibility trends, conduct competitive analysis across different countries, and get a clear, historical perspective on performance.

The platform’s strength lies in its focused, data-driven approach. The Visibility Index offers a reliable, single-score metric to compare your domain against competitors over time, making it easy to spot market-wide shifts or the impact of algorithm updates. This is complemented by its rank tracking and on-page analysis modules, which provide the granular data needed to understand the "why" behind visibility changes. The interface is clean and built for efficient data analysis without overwhelming users with extraneous features.

Key Strengths & Use Cases

• Historical Performance Benchmarking: The Visibility Index's extensive historical data is invaluable for due diligence during a website acquisition or for demonstrating long-term SEO impact to stakeholders. An e-commerce brand could use it to see how a competitor's visibility has evolved over the past decade.
• International SEO Analysis: With dedicated visibility indexes for numerous countries, it excels at comparing a domain's performance across different international markets, making it a powerful tool for global SEO strategies.

Pricing & Implementation

SISTRIX offers modular pricing, starting with the Start plan at €99/month, which is suitable for smaller projects. The Plus (€199/month) and Professional (€349/month) plans add more projects, keywords, and historical data. The main challenge is managing costs for frequent, on-demand SERP updates, as these can incur overage fees if your monitoring needs are intensive.

• Pros: Excellent for market-level visibility benchmarking; clean UI and responsive support.
• Cons: Per-update costs can accumulate; less of an all-in-one suite compared to competitors.

Website: https://www.sistrix.com/

9. Conductor (with ContentKing)

Conductor is an enterprise-grade organic marketing and SEO monitoring software platform designed for large, complex websites. Its integration with ContentKing provides true real-time site monitoring, making it a standout solution for organizations where any unexpected site change, no matter how small, can have a significant revenue impact. This combination is built for teams that cannot afford to wait for a weekly or daily crawl to discover critical errors.

The platform’s strength lies in its always-on technical SEO monitoring. ContentKing continuously crawls your site, providing immediate alerts for issues like broken links, unintended redirects, or changes to crucial on-page elements like title tags and canonicals. This 24/7 change detection is invaluable for enterprise-level sites with multiple stakeholders making updates, reducing the risk of accidental SEO damage.

Key Strengths & Use Cases

• Immediate Issue Detection: Its real-time alerting system is perfect for e-commerce sites or large publishers where a broken template or faulty deployment can immediately impact performance. The system catches these issues the moment they happen, not hours or days later.
• Collaborative Remediation: Conductor provides prioritized task lists based on SEO impact and includes workflow tools to assign and track fixes across development and content teams, ensuring accountability and efficient resolution.

Pricing & Implementation

Conductor uses a quote-based pricing model tailored to enterprise needs, meaning you must contact them for a demo and custom proposal. This approach reflects its focus on large-scale deployments that often require dedicated support and onboarding. The platform is best suited for mid-market and enterprise budgets where the cost is justified by the risk mitigation it provides.

• Pros: True real-time monitoring minimizes risk from site changes; excellent enterprise-level support and strategic tools.
• Cons: Pricing is not transparent and is at the higher end of the market; less suitable for small businesses or startups.

Website: https://www.conductor.com/

10. Lumar (formerly Deepcrawl)

Lumar, formerly known as Deepcrawl, is an enterprise-grade website intelligence platform designed for large-scale technical SEO monitoring software. It specializes in providing deep, scalable site crawls that help technical SEOs and large marketing teams protect website health and prevent revenue-impacting issues. The platform is engineered to handle the complexities of massive websites with millions of pages, making it a go-to for major e-commerce sites, publishers, and multinational corporations.

Its core strength lies in its powerful crawling and monitoring engine, which can be configured for scheduled crawls to continuously track technical health. Lumar’s Monitor & Protect feature provides automated alerts for critical issues like broken links, server errors, or unintended indexing changes. This proactive approach helps teams catch problems before they can affect search performance. Regular health checks are crucial, and you can learn more about finding broken links on your website to understand the importance of this task.

Key Strengths & Use Cases

• Enterprise Scalability: Lumar is built to crawl and analyze websites with millions of URLs without performance degradation. This makes it ideal for large-scale e-commerce platforms or publishers managing vast content archives and needing to ensure every page is technically sound.
• Technical SEO & Site Migrations: The platform is invaluable during complex projects like website migrations, providing pre- and post-launch analysis to ensure a smooth transition without losing SEO equity.

Pricing & Implementation

Lumar does not offer public pricing tiers; instead, it operates on a quote-based model tailored to the specific needs of an enterprise. This means costs are generally higher and suited for larger budgets. The implementation process often involves dedicated support to configure the platform for a company's unique site architecture and monitoring requirements.

• Pros: Unmatched crawling power for massive sites; enterprise-level security (SOC 2) and support.
• Cons: Pricing is not transparent and is at the higher end of the market; may be overkill for smaller websites.

Website: https://www.lumar.io/

11. Botify

Botify is an enterprise-level SEO monitoring software platform designed to unify technical SEO, content, and real user data. It targets large, complex websites where indexation, crawl budget, and technical performance are critical to success. The platform excels at transforming massive datasets from logs and crawls into actionable revenue-driving opportunities.

Its primary strength lies in its sophisticated crawl and log file analysis, providing unparalleled insight into how search engines interact with a site. This allows teams to prioritize technical fixes based on actual impact, manage crawl budget effectively, and ensure important pages are indexed. Botify's forward-leaning position on AI search measurement also makes it a strategic choice for enterprises preparing for the future of organic visibility.

Key Strengths & Use Cases

• Technical SEO at Scale: For an e-commerce giant with millions of pages, Botify can identify which high-value product categories are under-crawled by Google. It provides the data needed to justify structural changes and monitor the results to ensure improved indexation and traffic.
• AI-Driven Insights and Automation: The platform uses AI to surface critical issues and automate workflows. It can alert teams to sudden drops in crawl rate for key sections of a website or recommend internal linking adjustments to improve page authority.

Pricing & Implementation

Botify operates on a custom, quote-based pricing model tailored to the scale and complexity of the client's website. Implementation often involves dedicated professional services to ensure proper integration and training. This approach is best suited for mid-to-large enterprises with significant SEO budgets and technical resources.

• Pros: Powerful technical focus for large sites; advanced AI search measurement capabilities.
• Cons: Custom contracts and quote-based pricing create a high barrier to entry; not ideal for small businesses or teams.

Website: https://www.botify.com/

12. Google Search Console

Google Search Console is the foundational, free SEO monitoring software that provides direct insight into how Google crawls, indexes, and ranks your website. As the official source of data, it is an indispensable tool for any SEO professional, offering a clear view of your site's health and performance directly from the search engine itself. It serves as the primary diagnostic tool for technical SEO and content performance analysis within Google’s ecosystem.

The platform's core strength lies in its unadulterated data. The Performance report reveals the exact queries users search to find your site, along with clicks, impressions, and average positions. The Index Coverage report shows which pages are indexed and flags any crawling or indexing errors that prevent your content from appearing in search results. It also sends crucial email alerts for manual actions or new issues, allowing for immediate response. For a better understanding of indexing APIs, explore our comparison of IndexNow vs. Google Search Console.

Key Strengths & Use Cases

• Authoritative Data Source: GSC is the ground truth for Google-specific performance. A publisher can use the Performance report to identify pages with high impressions but low click-through rates, signaling an opportunity to improve title tags and meta descriptions to capture more traffic.
• Technical Health Monitoring: The platform automatically monitors for Core Web Vitals issues, mobile usability problems, and schema errors, providing clear, actionable reports for web development teams to resolve critical site health problems.

Pricing & Implementation

Google Search Console is completely free to use. Implementation is straightforward, requiring you to verify ownership of your website through methods like DNS records, HTML file upload, or Google Analytics tracking code. The main limitation is its scope; the data is exclusive to Google and lacks the competitive analysis or backlink monitoring features found in paid, all-in-one suites.

• Pros: 100% free; provides official, direct data from Google.
• Cons: Limited to Google's search engine; no competitive intelligence features.

Website: https://search.google.com/search-console/

Top 12 SEO Monitoring Tools — Feature Comparison

From Monitoring to Action: Activating Your SEO Insights

We've explored a comprehensive landscape of the best SEO monitoring software available today, from all-in-one powerhouses like Semrush and Ahrefs to specialized technical SEO crawlers like Lumar and Botify. Each platform offers a unique lens through which to view your website's performance, providing critical data on everything from keyword rankings and backlink profiles to site health and competitive intelligence.

The core takeaway is clear: data without action is just noise. The true value of any SEO monitoring software lies not in the dashboards or the volume of reports, but in your ability to translate those metrics into a tangible, strategic plan. A dip in rankings isn't just a number; it's a signal to investigate a competitor's content update or a potential technical issue. A new backlink is an opportunity to build a relationship. An uptick in impressions for a new keyword cluster is a sign to double down on that topic.

Making the Right Choice for Your Business

Choosing the right tool is the first critical step in activating your insights. The ideal solution depends entirely on your team's specific context, goals, and resources. To guide your decision, reflect on the key themes we've discussed.

• For Comprehensive Strategy (All-in-One): If your team needs a single source of truth for keyword research, rank tracking, competitor analysis, and site audits, platforms like Semrush, Ahrefs, and SE Ranking offer immense value. They are the Swiss Army knives of the SEO world, perfect for teams that need to cover all bases without managing multiple subscriptions.
• For Technical SEO at Scale: For large, complex websites, e-commerce stores, or enterprises where technical integrity is paramount, specialized crawlers are non-negotiable. Lumar and Botify provide the deep, granular data needed to diagnose crawl budget issues, JavaScript rendering problems, and architectural flaws that all-in-one tools might miss.
• For Rank Tracking Precision: If your primary focus is accurate, real-time SERP data, then dedicated rank trackers are your best bet. AccuRanker and STAT Search Analytics deliver unparalleled speed and accuracy, making them ideal for agencies and in-house teams managing extensive keyword portfolios across multiple locations.
• For Foundational Insights (Free): No matter which paid tool you choose, Google Search Console remains an indispensable, foundational layer. It is the direct line of communication from Google, offering priceless data on performance, indexing, and core web vitals that you simply cannot get anywhere else.

Beyond the Tool: Implementing a Culture of Monitoring

Once you've selected your SEO monitoring software, the real work begins. Implementation isn't just about setting up a project; it's about integrating the data into your team's daily workflow and decision-making processes.

First, establish a baseline. Before making any changes, understand your current performance across key metrics like organic traffic, keyword visibility, and domain authority. This benchmark will be the standard against which you measure all future success.

Second, define your key performance indicators (KPIs) and set up automated reporting and alerts. Don't let important changes get lost in the noise. Configure alerts for significant rank drops, new backlink acquisitions, or critical technical errors. This proactive approach turns your software from a passive database into an active watchdog for your site's health.

Ultimately, the goal is to create a feedback loop. You monitor performance, derive insights, take strategic action (like updating content or fixing a technical issue), and then return to your software to measure the impact. This iterative cycle of monitoring, acting, and measuring is what separates stagnant SEO strategies from those that drive consistent, sustainable growth. The tools are merely the enablers; your strategy and execution are the differentiators.

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