As AI-powered search engines like ChatGPT, Claude, and Perplexity reshape how consumers discover brands, traditional SEO metrics no longer tell the complete story. Your brand might rank well on Google but remain invisible when users ask AI assistants for recommendations. AI visibility tracking software solves this blind spot by monitoring how large language models mention, describe, and recommend your brand across AI platforms.
Here are the top tools that help marketers understand their AI presence, track sentiment across AI responses, and identify opportunities to improve how AI models perceive their brand.
1. Sight AI
Best for: Comprehensive AI visibility tracking with integrated content optimization capabilities
Sight AI is an all-in-one platform that monitors brand mentions across ChatGPT, Claude, Perplexity, and other AI models while providing content tools to improve your AI presence.
Where This Tool Shines
What sets Sight AI apart is its dual approach to AI visibility. Rather than just tracking mentions, it gives you the tools to actually improve them. The platform monitors your brand across six major AI platforms simultaneously, providing a unified AI Visibility Score that reflects how frequently and favorably AI models reference your brand.
The integrated content writer uses 13+ specialized AI agents to generate SEO and GEO-optimized articles specifically designed to improve how AI models perceive your brand. This closed-loop approach—track visibility, identify gaps, create optimized content, publish automatically—makes it particularly valuable for teams that want action, not just analytics.
Key Features
AI Visibility Score: Quantifies your brand's presence across 6+ AI platforms with sentiment analysis that shows whether mentions are positive, neutral, or negative.
Prompt Tracking: Reveals exactly which user queries trigger mentions of your brand, helping you understand context and intent behind AI recommendations.
Competitive Benchmarking: Compares your AI visibility against industry rivals to identify where competitors have stronger AI presence.
Integrated Content Writer: Generates GEO-optimized articles with Autopilot Mode that automatically publishes content to your CMS with IndexNow integration for faster discovery.
Real-Time Alerts: Notifies you when significant changes occur in how AI models mention your brand, allowing quick response to shifts in AI perception.
Best For
Marketing teams and agencies that want both visibility tracking and content creation capabilities in one platform. Particularly valuable if you're serious about improving your AI presence, not just monitoring it. The all-in-one approach eliminates the need for separate tracking and content tools.
Pricing
Contact for pricing; free trial available to test the platform's tracking and content generation capabilities.
2. Profound
Best for: Enterprise teams requiring deep analytics and custom API integrations
Profound is an enterprise AI search analytics platform offering comprehensive competitive intelligence with API-first architecture for custom integrations.
Where This Tool Shines
Profound takes an enterprise-grade approach to AI visibility tracking. The platform's API-first design makes it ideal for large organizations that need to integrate AI visibility data into existing business intelligence systems, CRM platforms, or custom dashboards.
The competitive intelligence capabilities go beyond simple mention tracking. Profound analyzes share of voice across different query categories, tracks historical trends over extended periods, and provides forecasting models that predict future visibility shifts based on current trajectories.
Key Features
Comprehensive Analytics Dashboard: Provides deep-dive analysis of AI search performance across multiple dimensions including query type, platform, and time period.
API Access: Enables custom integrations with existing marketing stacks, allowing teams to build proprietary reporting and alerting systems.
Competitive Share of Voice: Analyzes how your brand's AI visibility compares to competitors across specific query categories and use cases.
Historical Trend Data: Tracks visibility changes over time with forecasting capabilities that help predict future performance.
Custom Reporting: Builds tailored reports that align with specific business KPIs and stakeholder requirements.
Best For
Enterprise marketing teams with technical resources to leverage API capabilities and a need for sophisticated competitive intelligence. Best suited for organizations tracking multiple brands or products across complex market landscapes.
Pricing
Enterprise pricing; contact for quote based on tracking volume and API usage requirements.
3. Otterly.AI
Best for: Teams prioritizing share of voice metrics with intuitive visual dashboards
Otterly.AI is an AI search monitoring tool focused on share of voice tracking with visual dashboards and prompt monitoring capabilities.
Where This Tool Shines
Otterly.AI excels at making complex AI visibility data immediately understandable through visual dashboards. The platform's share of voice tracking shows at a glance how your brand's AI presence compares to competitors, with color-coded visualizations that highlight performance trends.
The prompt monitoring feature reveals which specific questions and queries trigger brand mentions, helping content teams understand exactly what topics and contexts generate AI visibility. Weekly automated reports keep stakeholders informed without requiring manual dashboard checks.
Key Features
Share of Voice Tracking: Visualizes your brand's percentage of AI mentions compared to competitors across different query categories.
Visual Performance Dashboards: Presents AI visibility data through intuitive charts and graphs that make trends immediately apparent.
Prompt Monitoring: Tracks specific user queries that generate brand mentions, revealing opportunities to improve visibility in key areas.
Weekly Automated Reports: Delivers summary reports to stakeholders without requiring manual data compilation.
Platform Comparison: Shows performance differences across AI platforms like ChatGPT, Claude, and Perplexity in side-by-side views.
Best For
Marketing managers who need to communicate AI visibility performance to executives and stakeholders. The visual approach makes it easy to demonstrate progress and justify continued investment in AI optimization efforts.
Pricing
Starts at $99/month for basic tracking; higher tiers available for increased query volume and competitive tracking.
4. Peec AI
Best for: Proactive reputation management with real-time mention alerts
Peec AI is an AI brand monitoring platform with real-time mention alerts and multi-platform coverage for proactive reputation management.
Where This Tool Shines
Peec AI's real-time alerting system makes it particularly valuable for brands concerned about reputation management. When AI models suddenly change how they describe your brand or when negative mentions appear, you receive immediate notifications rather than discovering issues during weekly report reviews.
The sentiment trend analysis tracks not just whether your brand is mentioned, but how positively or negatively AI models frame those mentions. This nuanced view helps teams identify reputation issues before they become widespread problems.
Key Features
Real-Time AI Mention Alerts: Notifies teams immediately when AI platforms mention your brand, enabling rapid response to changes.
Multi-Platform Monitoring: Tracks mentions across major AI platforms including ChatGPT, Claude, Perplexity, and Gemini.
Sentiment Trend Analysis: Monitors whether AI mentions are becoming more positive, negative, or neutral over time.
Competitor Tracking: Alerts you when competitors gain visibility in areas where your brand previously dominated.
Custom Alert Rules: Allows teams to define specific conditions that trigger notifications based on business priorities.
Best For
PR and communications teams that need to respond quickly to reputation issues. Also valuable for brands in competitive markets where AI recommendation shifts can significantly impact customer acquisition.
Pricing
Starts at $79/month with pricing tiers based on alert volume and number of tracked competitors.
5. Scrunch AI
Best for: E-commerce brands tracking purchase-intent queries and product recommendations
Scrunch AI is an AI recommendation tracking tool specializing in purchase-intent queries and competitor comparison analysis.
Where This Tool Shines
Scrunch AI focuses specifically on commercial queries where users are actively seeking product recommendations. Instead of tracking general brand mentions, it monitors queries like "best project management tools" or "which CRM should I buy"—the high-intent searches that directly influence purchase decisions.
The competitor comparison analysis shows how your product stacks up when AI models present side-by-side recommendations. This intelligence helps product marketers understand which features and benefits AI models emphasize when comparing solutions.
Key Features
Purchase-Intent Query Tracking: Monitors AI responses to commercial queries where users are actively researching buying decisions.
Competitor Recommendation Analysis: Shows when and how AI models recommend your product versus competitors in comparison scenarios.
Product Mention Monitoring: Tracks specific product and feature mentions across AI platforms to understand positioning.
E-commerce Focused Insights: Provides metrics tailored to online retail including recommendation frequency and feature emphasis.
Category Dominance Scoring: Quantifies your brand's visibility within specific product categories and use cases.
Best For
E-commerce brands and SaaS companies where AI-generated product recommendations directly influence sales. Particularly valuable for businesses in competitive categories where AI visibility translates to revenue.
Pricing
Starts at $149/month with enterprise options for brands tracking multiple products or extensive competitor sets.
6. Knowatoa
Best for: Content teams optimizing for answer engines with GEO performance insights
Knowatoa is a GEO performance tracking platform offering answer engine optimization insights and content gap analysis.
Where This Tool Shines
Knowatoa bridges the gap between traditional SEO and AI visibility by focusing on answer engine optimization. The platform identifies content gaps where your brand could gain AI visibility by creating specific types of content that answer common questions.
The topic authority scoring helps content teams prioritize which subjects to focus on first. Rather than trying to improve visibility across all possible queries, Knowatoa shows where you already have partial authority and where strategic content could push you into AI recommendations.
Key Features
GEO Performance Metrics: Tracks how well your content performs in answer engines beyond traditional search rankings.
Content Gap Identification: Reveals topics and questions where competitors appear in AI responses but your brand doesn't.
Answer Engine Optimization Recommendations: Provides specific content suggestions to improve visibility in AI-generated answers.
Topic Authority Scoring: Quantifies your brand's expertise level across different subject areas as perceived by AI models.
Question Coverage Analysis: Shows which common user questions your existing content addresses versus gaps in coverage.
Best For
Content marketing teams focused on building topical authority and improving how AI models perceive their expertise. Particularly useful for B2B companies where thought leadership drives business development.
Pricing
Starts at $129/month with higher tiers offering expanded topic tracking and competitive analysis.
7. BrandRank.AI
Best for: Brand managers tracking long-term AI visibility trends and industry benchmarks
BrandRank.AI is an AI brand ranking analysis tool with historical trend tracking and industry benchmarking capabilities.
Where This Tool Shines
BrandRank.AI takes a longitudinal approach to AI visibility, tracking how your brand's presence evolves over months and quarters rather than just providing point-in-time snapshots. This historical perspective helps teams understand whether their AI optimization efforts are working and how quickly visibility typically changes.
The industry benchmarking feature compares your brand's AI visibility against category averages, revealing whether you're leading or lagging in your specific market. Monthly progress reports make it easy to demonstrate ROI from AI visibility initiatives to executives.
Key Features
AI Brand Ranking Scores: Provides a single numerical score that quantifies overall AI visibility for easy tracking over time.
Historical Trend Analysis: Charts visibility changes over extended periods to reveal patterns and measure initiative impact.
Industry Benchmarking: Compares your brand's AI presence against category averages and top performers in your market.
Monthly Progress Reports: Delivers executive-friendly summaries showing month-over-month changes in key metrics.
Seasonal Pattern Detection: Identifies recurring visibility patterns that correlate with industry cycles or events.
Best For
Brand managers and CMOs who need to report on AI visibility as a key performance indicator. The historical tracking and benchmarking make it particularly valuable for demonstrating progress to leadership teams.
Pricing
Starts at $89/month with annual plans offering discounted rates for long-term commitment.
8. AIMonitor Pro
Best for: Crisis management with sentiment shift detection and rapid alerting
AIMonitor Pro is a real-time AI mention monitoring tool with sentiment shift detection and crisis alert capabilities.
Where This Tool Shines
AIMonitor Pro's crisis detection system identifies sudden negative shifts in how AI models describe your brand. When sentiment drops significantly or negative mentions spike, the platform triggers immediate alerts through Slack, email, or SMS, enabling rapid response before reputation damage spreads.
The real-time monitoring operates continuously rather than checking visibility on a schedule. This constant vigilance makes AIMonitor Pro particularly valuable during product launches, PR crises, or other high-stakes moments when AI perception matters most.
Key Features
Real-Time Mention Monitoring: Tracks AI platform mentions continuously rather than on scheduled intervals.
Sentiment Shift Alerts: Detects sudden changes in how positively or negatively AI models describe your brand.
Crisis Detection System: Identifies potential reputation issues based on mention volume spikes or sentiment drops.
Slack and Email Integrations: Delivers alerts directly to team communication channels for immediate visibility.
Response Time Tracking: Measures how quickly teams acknowledge and address AI visibility issues.
Best For
Communications and customer success teams that need to respond quickly to reputation issues. Also valuable for brands in industries where negative AI mentions can significantly impact customer trust.
Pricing
Starts at $69/month making it one of the more affordable options for teams focused primarily on alerting.
9. Writesonic Brand Tracker
Best for: Budget-conscious teams wanting basic tracking with content improvement suggestions
Writesonic Brand Tracker is a content-focused AI visibility tool with integrated content recommendations at a budget-friendly price point.
Where This Tool Shines
Writesonic Brand Tracker offers an accessible entry point for teams new to AI visibility tracking. The platform provides basic mention monitoring across major AI platforms while suggesting specific content improvements that could increase visibility.
The integration with Writesonic's content generation tools creates a streamlined workflow: identify visibility gaps, generate optimized content, and track improvements—all within one platform. This makes it particularly appealing for small teams without dedicated SEO specialists.
Key Features
Basic AI Visibility Tracking: Monitors brand mentions across ChatGPT, Claude, and other major AI platforms.
Content Improvement Suggestions: Provides specific recommendations for content that could improve AI visibility.
Integrated with Writesonic Content Tools: Allows seamless transition from tracking to content creation within one platform.
Affordable Entry Point: Included with existing Writesonic plans, eliminating need for separate tracking subscription.
Simplified Reporting: Presents visibility data in straightforward formats without overwhelming users with advanced analytics.
Best For
Small businesses and solopreneurs who want to start monitoring AI visibility without significant budget commitment. Also suitable for teams already using Writesonic who want to add basic tracking capabilities.
Pricing
Included with Writesonic plans starting at $49/month, making it the most budget-friendly option on this list.
Making the Right Choice
Selecting the right AI visibility tracking software depends on your specific monitoring needs and growth objectives. For comprehensive tracking with built-in content optimization, Sight AI offers the most complete solution—combining visibility monitoring across six AI platforms with integrated content creation tools that help you actually improve your AI presence, not just measure it.
Enterprise teams requiring deep analytics and custom integrations should consider Profound's robust API capabilities. If your primary concern is share of voice metrics with intuitive visualization, Otterly.AI's dashboard approach makes complex data immediately understandable. Brands focused on reputation management will appreciate Peec AI's real-time alerting, while e-commerce companies benefit from Scrunch AI's purchase-intent query tracking.
Content teams building topical authority should explore Knowatoa's GEO performance insights and content gap analysis. Brand managers tracking long-term trends will find value in BrandRank.AI's historical benchmarking. For crisis management capabilities, AIMonitor Pro's sentiment shift detection provides peace of mind. Budget-conscious teams can start with Writesonic Brand Tracker's affordable entry point.
Regardless of which tool you choose, the key is starting to monitor your AI presence now—before competitors establish dominance in AI-generated recommendations. The brands that win in AI search will be those who understand how AI models perceive them and actively work to improve that perception.
Start tracking your AI visibility today and see exactly where your brand appears across top AI platforms. Stop guessing how AI models like ChatGPT and Claude talk about your brand—get visibility into every mention, track content opportunities, and automate your path to organic traffic growth.
