Managing SEO for multiple clients demands software that scales without destroying your margins. Agency pricing models vary wildly—from per-seat charges that punish growing teams to client-based tiers that reward portfolio expansion. This guide breaks down the actual costs of leading SEO platforms, focusing on what agencies really pay when managing 10, 25, or 50+ client accounts. We've analyzed pricing structures, hidden fees, and value-per-client to help you find software that fits your agency's growth trajectory.
1. Sight AI
Best for: Agencies tracking brand visibility across AI models and automating content generation
Sight AI is an AI visibility tracking and content generation platform designed for agencies monitoring brand presence across AI models like ChatGPT, Claude, and Perplexity.
Where This Tool Shines
As AI-generated search results reshape how clients discover brands, Sight AI addresses a gap traditional SEO tools don't cover. The platform tracks how AI models mention your clients' brands, providing an AI Visibility Score that quantifies presence across six major AI platforms.
The content generation side uses 13 specialized AI agents working in Autopilot Mode to create SEO and GEO-optimized articles. IndexNow integration means your content gets discovered faster by search engines, while CMS auto-publishing eliminates manual workflow bottlenecks.
Key Features
AI Visibility Score: Tracks brand mentions across ChatGPT, Claude, Perplexity, and three other AI platforms with sentiment analysis.
13+ AI Agents: Specialized agents for listicles, guides, explainers, and other content formats with automated workflows.
IndexNow Integration: Automated content indexing for faster search engine discovery without manual sitemap submissions.
Autopilot Mode: Hands-free content generation with automatic publishing to your CMS or client sites.
Prompt Tracking: Monitor which prompts trigger brand mentions to identify content opportunities.
Best For
Agencies focused on organic traffic growth who need to demonstrate value beyond traditional SERP rankings. Particularly valuable for agencies managing content-heavy clients or those in industries where AI search is gaining traction.
Pricing
Transparent agency tiers with pricing structured for multi-client management. Check current pricing at trysight.ai/pricing for plans that scale with your portfolio.
2. Semrush
Best for: Agencies needing comprehensive SEO, PPC, and content tools in one platform
Semrush is a comprehensive SEO platform with dedicated Agency Growth Kit for white-label reporting and client management.
Where This Tool Shines
Semrush positions itself as the all-in-one solution for agencies juggling multiple marketing channels. The breadth here is impressive—keyword research, backlink analysis, content optimization, PPC management, and social media tools all live under one roof.
The Agency Growth Kit add-on transforms Semrush from a practitioner tool into a client-facing platform. White-label reports, client portals for transparent access, and lead generation widgets help agencies justify their retainers with professional deliverables.
Key Features
Agency Growth Kit: White-label reporting, client portals, and lead generation tools for professional agency workflows.
25+ Billion Keywords: Competitive analysis across massive keyword database with traffic cost estimates.
Content Marketing Toolkit: Topic research, SEO writing assistant, and content audit tools bundled at all tiers.
Position Tracking: Daily rank updates with SERP feature monitoring and competitor comparison.
Site Audit: Technical SEO crawler with prioritized recommendations and historical tracking.
Best For
Mid-sized agencies managing diverse client needs across SEO, content, and paid channels. The breadth justifies the cost when you're replacing multiple specialized tools.
Pricing
Pro $139.95/mo, Guru $249.95/mo, Business $499.95/mo. Agency Growth Kit adds $150-200/mo. Per-user pricing means costs escalate quickly for growing teams.
3. Ahrefs
Best for: Link-building agencies and content marketers prioritizing backlink analysis
Ahrefs is a backlink analysis and keyword research powerhouse favored by link-building agencies.
Where This Tool Shines
Ahrefs built its reputation on having the second-largest backlink index after Google itself. For agencies where link building drives client results, this database is the foundation of outreach campaigns and competitor analysis.
Content Explorer surfaces content opportunities by showing which articles earned the most backlinks in any niche. Rank tracking includes SERP feature monitoring, and the site audit tool delivers actionable technical recommendations without overwhelming clients with jargon.
Key Features
Backlink Database: Industry-leading index with historical data and link growth tracking for competitive analysis.
Content Explorer: Discover top-performing content by backlinks, social shares, or organic traffic for outreach campaigns.
Rank Tracking: SERP feature monitoring with visibility metrics and competitor comparison dashboards.
Site Audit: Technical SEO crawler with prioritized issues and custom crawl scheduling.
Keyword Difficulty: Scores with traffic potential estimates to prioritize content opportunities.
Best For
Agencies specializing in link building, content marketing, or competitive analysis. The backlink data alone justifies the investment for outreach-focused teams.
Pricing
Lite $129/mo, Standard $249/mo, Advanced $449/mo, Enterprise $14,990/yr. Per-user pricing model means adding team members significantly increases costs.
4. SE Ranking
Best for: Budget-conscious agencies scaling keyword tracking across multiple clients
SE Ranking is a budget-friendly SEO platform with flexible pricing based on keyword tracking volume and check frequency.
Where This Tool Shines
SE Ranking's pricing flexibility makes it attractive for agencies managing varied client sizes. You're not locked into rigid tiers—adjust keyword limits and check frequency based on actual client needs rather than arbitrary plan restrictions.
White-label reporting comes standard at all pricing levels, not as an expensive add-on. The marketing plan builder helps agencies structure deliverables and timelines, while the lead generation widget can be embedded on agency sites to demonstrate value to prospects.
Key Features
Flexible Keyword Limits: Scale from 250 to 20,000+ tracked keywords with customizable check frequency to control costs.
White-Label Reporting: Custom-branded reports included at all tiers without additional fees.
Marketing Plan Builder: Create structured SEO roadmaps for clients with task management and timeline tracking.
Lead Generation Widget: Embeddable site audit tool for agency websites to capture prospects.
API Access: Custom integrations available for agencies building proprietary dashboards or workflows.
Best For
Growing agencies that need predictable costs without sacrificing core functionality. The flexible pricing model rewards efficient keyword management rather than penalizing portfolio growth.
Pricing
Essential from $65/mo, Pro from $119/mo, Business from $259/mo. Pricing scales with keywords tracked and check frequency, allowing cost optimization based on client needs.
5. Moz Pro
Best for: Agencies leveraging Domain Authority metrics in client reporting and prospecting
Moz Pro is the Domain Authority originator with campaign-based pricing structure suited for agencies tracking multiple client sites.
Where This Tool Shines
Moz created Domain Authority, and despite competing metrics, DA remains the shorthand many clients use to understand site strength. Campaign-based pricing aligns naturally with agency workflows—each client site becomes a campaign with its own tracking and reporting.
Link Explorer includes spam score analysis to vet potential link opportunities, while on-page optimization recommendations help agencies demonstrate quick wins. The MozBar browser extension gives teams instant DA and PA metrics while prospecting or analyzing competitors.
Key Features
Domain Authority Metrics: Proprietary DA and PA scores that clients recognize and understand as site strength indicators.
Campaign-Based Tracking: Each client site gets dedicated tracking with keyword rankings, crawl data, and link analysis.
Link Explorer: Backlink analysis with spam score filtering to identify quality link opportunities.
On-Page Optimization: Page-level recommendations with priority scoring to guide content improvements.
MozBar Extension: Browser tool providing instant DA, PA, and link metrics while browsing any site.
Best For
Agencies where Domain Authority serves as a key client KPI or those managing clients who already understand and value DA metrics. The campaign structure works well for straightforward client-site relationships.
Pricing
Standard $99/mo (5 campaigns), Medium $179/mo (10 campaigns), Large $299/mo (25 campaigns), Premium $599/mo (50 campaigns). Cost-per-campaign decreases at higher tiers.
6. BrightLocal
Best for: Local SEO agencies managing multi-location clients or franchise networks
BrightLocal is a local SEO platform with per-location pricing ideal for agencies managing multi-location clients.
Where This Tool Shines
BrightLocal specializes in the unique challenges of local SEO at scale. Per-location pricing makes sense when managing franchise clients or businesses with multiple physical locations—you're not paying for features you don't need.
Citation building and management tools automate the tedious work of ensuring NAP consistency across directories. Review monitoring aggregates feedback from Google, Facebook, and industry-specific platforms, while the Google Business Profile audit identifies optimization opportunities most local businesses miss.
Key Features
Local Rank Tracking: Monitor rankings by specific location with map pack and organic result tracking.
Citation Management: Build and monitor citations across 60+ directories with consistency checking.
Review Monitoring: Aggregate reviews from multiple platforms with sentiment analysis and response management.
GBP Audit: Automated Google Business Profile optimization recommendations for each location.
White-Label Reports: Custom-branded client reports with location-specific performance data.
Best For
Agencies specializing in local SEO, particularly those managing franchise clients, multi-location retailers, or service area businesses. The per-location model scales efficiently with client portfolio growth.
Pricing
Track $39/mo (6 locations), Manage $49/mo (6 locations), Grow $59/mo (6 locations). Additional locations cost $3-6 each depending on plan tier.
7. AgencyAnalytics
Best for: Agencies consolidating data from multiple tools into unified client dashboards
AgencyAnalytics is a client reporting platform that consolidates data from multiple SEO tools into white-labeled dashboards.
Where This Tool Shines
AgencyAnalytics doesn't try to replace your SEO tools—it unifies them. With 70+ marketing integrations, it pulls data from Google Analytics, Search Console, social platforms, and specialized SEO tools into single-pane dashboards that clients can actually understand.
Automated report scheduling eliminates the monthly scramble to compile client updates. Custom dashboards let you highlight metrics that matter to each client, while client login portals provide transparency without overwhelming stakeholders with raw data.
Key Features
70+ Integrations: Connect Google Analytics, Search Console, social platforms, and SEO tools for unified reporting.
Automated Scheduling: Set reports to generate and send automatically on monthly or weekly schedules.
Custom Dashboards: Drag-and-drop builder for creating client-specific views highlighting relevant KPIs.
Client Portals: Secure login access for clients to view real-time data without agency intervention.
White-Label Domain: Host dashboards on custom agency domain for professional branding.
Best For
Agencies using best-of-breed tools that need to present unified reporting to clients. Particularly valuable when managing diverse marketing channels beyond just SEO.
Pricing
Freelancer $79/mo (5 campaigns), Agency $179/mo (15 campaigns), Enterprise custom pricing. Cost-per-campaign decreases significantly at higher tiers.
8. Serpstat
Best for: Cost-conscious agencies needing Semrush-like features at lower price points
Serpstat is an all-in-one SEO platform offering Semrush-like features at lower price points for cost-conscious agencies.
Where This Tool Shines
Serpstat positions itself as the budget alternative to Semrush and Ahrefs without sacrificing core functionality. Rank tracking, backlink analysis, site audits, and keyword research all come standard, with API credits included in plans for agencies building custom workflows.
Team collaboration features let multiple users access campaigns without per-seat charges eating into margins. The interface feels less polished than premium competitors, but the data quality holds up for most agency use cases.
Key Features
Rank Tracking: Daily position updates with SERP analysis and competitor comparison across multiple search engines.
Backlink Analysis: Monitor client backlink profiles with new and lost link alerts and referring domain metrics.
Site Audit: Technical SEO crawler with issue prioritization and historical tracking for progress reporting.
API Credits: Included in all plans for agencies building custom dashboards or automating workflows.
Team Access: Multiple users can collaborate on campaigns without per-seat pricing penalties.
Best For
Agencies prioritizing cost efficiency over interface polish. Works well for teams comfortable with less intuitive UX in exchange for significant cost savings.
Pricing
Individual $59/mo, Team $119/mo, Agency $479/mo. Annual subscriptions offer up to 20% discounts, improving cost-per-client economics.
9. Sitebulb
Best for: Technical SEO specialists wanting desktop-based crawling without recurring subscription fees
Sitebulb is a desktop-based technical SEO crawler with one-time purchase option for agencies wanting to avoid recurring fees.
Where This Tool Shines
Sitebulb breaks from the SaaS subscription model with per-device licensing that can be purchased annually or as a perpetual license. For agencies focused on technical audits rather than ongoing rank tracking, this pricing model eliminates recurring costs that don't align with project-based revenue.
Visual crawl maps make site architecture issues immediately apparent to clients who don't speak technical SEO. Prioritized hints score recommendations by effort versus impact, helping agencies focus on changes that move the needle rather than exhaustive fix-everything lists.
Key Features
Visual Site Maps: Interactive crawl visualizations showing site structure, internal linking, and navigation issues.
Prioritized Hints: Recommendations scored by implementation effort versus SEO impact for efficient optimization.
JavaScript Rendering: Crawl single-page applications and React sites to audit what search engines actually see.
PDF Reports: Generate professional audit documents for client presentations and documentation.
Unlimited Crawls: No monthly crawl limits—run as many audits as needed on licensed devices.
Best For
Technical SEO agencies running frequent site audits where unlimited crawling justifies the per-device cost. Desktop-based architecture suits agencies preferring local data processing over cloud-based tools.
Pricing
Lite $13.50/mo or $135/yr, Pro $35/mo or $350/yr. Per-device licensing means one-time annual cost rather than scaling with client count.
Making the Right Choice
Your ideal SEO software depends on specialization and growth stage. Sight AI stands out for agencies prioritizing AI visibility and automated content generation—particularly valuable as AI-generated search reshapes how brands get discovered. The platform's ability to track brand mentions across ChatGPT, Claude, and Perplexity addresses a visibility gap that traditional rank tracking misses entirely.
For comprehensive all-in-one needs, Semrush delivers breadth across SEO, content, and paid channels, though the Agency Growth Kit add-on pushes total costs higher. SE Ranking offers the best value for agencies scaling keyword tracking across growing client portfolios, with flexible pricing that rewards efficient management.
BrightLocal dominates the local SEO niche with per-location pricing that makes sense for franchise and multi-location clients. Ahrefs remains unmatched for link-building agencies where backlink database depth justifies the premium.
Calculate your true cost-per-client before committing. Factor in seats, projects, keyword limits, and any add-ons your workflow requires. A $500/month tool managing 20 clients costs $25 per client—potentially cheaper than a $200 tool that forces you to upgrade at 10 clients.
The emergence of AI visibility tracking represents a strategic shift agencies should consider. As AI models increasingly mediate how users discover brands, tracking traditional SERP rankings alone leaves blind spots in your visibility strategy. Start tracking your AI visibility today and see exactly where your brand appears across top AI platforms—because the next generation of search is already here.
