Understanding how customers feel about your brand has never been more critical—or more complex. With conversations happening across social media, review sites, AI chatbots, and countless digital touchpoints, manually tracking sentiment is impossible.
Sentiment analysis tools use natural language processing and machine learning to automatically detect whether mentions of your brand are positive, negative, or neutral, giving you actionable insights at scale. Here are the top sentiment analysis tools for brands in 2026, evaluated on accuracy, data sources covered, real-time capabilities, and ease of integration.
1. Sight AI
Best for: Tracking brand sentiment across AI models and generative search platforms
Sight AI is an AI visibility tracking platform that monitors how your brand is mentioned and discussed across AI models like ChatGPT, Claude, and Perplexity, with built-in sentiment analysis.
Where This Tool Shines
While traditional sentiment tools focus on social media and news, Sight AI fills a critical gap: tracking how AI assistants discuss your brand. As consumers increasingly use ChatGPT, Claude, and Perplexity for product research, understanding your presence in AI-generated responses becomes essential.
The platform provides an AI Visibility Score that combines mention frequency with sentiment analysis, helping you understand not just if AI models mention your brand, but how they frame those mentions. You can track which prompts trigger brand mentions and identify content opportunities to improve your positioning.
Key Features
AI Visibility Score: Tracks sentiment and mention frequency across 6+ AI platforms in one dashboard.
Cross-Platform Monitoring: Monitors brand mentions in ChatGPT, Claude, and Perplexity responses simultaneously.
Prompt Tracking: Shows exactly what queries trigger brand mentions so you can optimize for relevant searches.
Content Generation: Includes AI content tools optimized for improving your AI visibility and sentiment.
Sentiment Analysis: Automatically classifies mentions as positive, negative, or neutral across AI responses.
Best For
Marketing teams and founders who recognize that AI search is becoming a primary discovery channel. Particularly valuable for SaaS companies, agencies, and brands where AI assistants influence purchase decisions. If your customers ask ChatGPT or Claude for product recommendations, you need visibility into those conversations.
Pricing
Contact for pricing; free trial available to test AI visibility tracking capabilities.
2. Brandwatch
Best for: Enterprise teams needing comprehensive social listening at massive scale
Brandwatch is an enterprise-grade social listening and consumer intelligence platform with advanced sentiment analysis across massive data sets.
Where This Tool Shines
Brandwatch processes billions of conversations from over 100 million online sources, making it the go-to choice for global brands that need comprehensive coverage. The platform's AI-powered sentiment classification goes beyond basic positive/negative scoring to detect specific emotions like joy, anger, and surprise.
What sets Brandwatch apart is its historical data depth and trend analysis capabilities. You can analyze sentiment patterns over years, not just weeks, giving strategic teams the context they need for long-term brand health monitoring.
Key Features
Massive Data Access: Monitors 100M+ online sources including social media, news, blogs, forums, and review sites.
Emotion Detection: AI-powered sentiment goes beyond positive/negative to identify specific emotional tones.
Historical Analysis: Access years of historical data to identify long-term sentiment trends and seasonal patterns.
Custom Dashboards: Build automated reports and visualizations tailored to executive and team needs.
Competitive Intelligence: Compare your sentiment metrics against competitors using the same comprehensive data set.
Best For
Enterprise marketing teams, global brands, and agencies managing multiple client accounts. Best suited for organizations with dedicated social listening teams and budgets to match the platform's capabilities.
Pricing
Custom enterprise pricing; typically starts at $800+/month depending on data volume and features.
3. Sprout Social
Best for: Marketing teams wanting sentiment analysis integrated with social management workflows
Sprout Social is an all-in-one social media management platform with integrated sentiment analysis, publishing, and engagement tools.
Where This Tool Shines
Sprout Social excels at combining sentiment monitoring with the actual work of managing social channels. Instead of jumping between tools, your team can track sentiment, respond to mentions, schedule content, and analyze performance in one unified interface.
The platform's unified inbox automatically tags incoming messages with sentiment scores, helping customer service teams prioritize negative mentions that need immediate attention. This integration of monitoring and action makes it particularly valuable for teams that need to move fast on sentiment shifts.
Key Features
Unified Inbox: Automatically tags messages with sentiment scores for quick prioritization and response.
Social Listening: Monitors conversations across major platforms including Twitter, Facebook, Instagram, and LinkedIn.
Competitive Benchmarking: Compare your sentiment metrics and engagement rates against competitors.
Team Collaboration: Built-in approval workflows and task assignment for coordinated responses.
Publishing Integration: Schedule content directly from sentiment insights to address trending topics.
Best For
Marketing teams managing active social media presence who need sentiment analysis integrated into their daily workflow. Particularly valuable for brands where social media is a primary customer service channel.
Pricing
Starts at $199/month per seat with sentiment analysis included in Professional plans and above.
4. Mention
Best for: Real-time brand monitoring across web and social with instant sentiment alerts
Mention is a real-time media monitoring tool that tracks brand mentions across social media, news, blogs, and forums with sentiment scoring.
Where This Tool Shines
Mention's strength is speed. The platform delivers real-time alerts the moment your brand is mentioned anywhere online, with instant sentiment classification. This makes it invaluable for crisis management and time-sensitive reputation monitoring.
The tool also excels at influencer identification, automatically scoring the reach and authority of people mentioning your brand. This helps PR teams quickly identify which mentions deserve immediate attention and which influencers are worth building relationships with.
Key Features
Real-Time Alerts: Instant notifications when your brand is mentioned with sentiment classification included.
Sentiment Visualization: Trend charts show sentiment changes over time with drill-down capabilities.
Influencer Scoring: Automatically identifies high-impact voices discussing your brand based on reach and engagement.
API Access: Integrate sentiment data into custom dashboards and internal tools.
Boolean Search: Build complex queries to track specific aspects of your brand or product line.
Best For
PR teams, reputation managers, and brands in crisis-prone industries where rapid response to sentiment shifts is critical. Also valuable for agencies monitoring multiple clients simultaneously.
Pricing
Starts at $41/month with a free plan available that includes limited mentions and basic sentiment analysis.
5. Talkwalker
Best for: Visual sentiment analysis in images and videos beyond text-based monitoring
Talkwalker is a consumer intelligence platform with visual listening capabilities that analyzes sentiment in images and videos, not just text.
Where This Tool Shines
Talkwalker's visual recognition technology sets it apart from text-only sentiment tools. The platform can detect your logo in images and videos, analyze the context of visual content, and assign sentiment scores to visual brand mentions. This matters because a significant portion of brand discussion happens through shared images and videos without accompanying text.
The platform also includes advanced crisis detection that uses pattern recognition to identify potential reputation threats before they explode. Automated alerts notify teams when sentiment is shifting rapidly, giving you time to respond strategically.
Key Features
Visual Recognition: Analyzes sentiment in images and videos, not just text-based mentions.
Crisis Detection: Automated alerts when sentiment patterns indicate potential reputation threats.
Massive Coverage: Monitors 150M+ websites and 30+ social networks globally.
Virality Prediction: Identifies trending topics and predicts which conversations are likely to spread.
Emotion Analysis: Detects specific emotions in visual content and text for nuanced sentiment understanding.
Best For
Enterprise brands with strong visual identity, consumer goods companies, and organizations where visual brand representation matters significantly. Particularly valuable for fashion, retail, and lifestyle brands.
Pricing
Custom pricing; typically enterprise-focused with annual contracts based on data volume and features.
6. MonkeyLearn
Best for: Building custom sentiment models without coding or data science expertise
MonkeyLearn is a no-code machine learning platform that lets brands build and train custom sentiment analysis models without technical expertise.
Where This Tool Shines
MonkeyLearn gives you control over sentiment classification without requiring a data science team. You can start with pre-built models that work immediately, then train custom models using your own data to improve accuracy for your specific industry and brand voice.
The platform's aspect-based sentiment analysis is particularly valuable. Instead of just knowing overall sentiment, you can track sentiment toward specific product features, service aspects, or brand attributes. This granular insight helps product teams understand exactly what customers love or hate.
Key Features
Pre-Built Models: Start immediately with ready-to-use sentiment analysis models that require no setup.
Custom Training: Upload your own labeled data to train models specific to your industry and terminology.
Easy Integrations: Connect with Google Sheets, Zapier, and other tools through simple APIs.
Aspect-Based Analysis: Track sentiment toward specific product features or service attributes separately.
No-Code Interface: Build and deploy models through visual interface without writing code.
Best For
Product teams needing granular feedback analysis, technical marketing teams wanting customization without heavy development, and organizations with unique industry terminology that generic models miss.
Pricing
Free tier available for testing; paid plans start at $299/month based on processing volume.
7. Lexalytics
Best for: On-premise deployment with industry-specific sentiment tuning for regulated industries
Lexalytics is an NLP and text analytics platform offering on-premise and cloud deployment options with industry-specific sentiment tuning.
Where This Tool Shines
Lexalytics addresses a critical need for organizations with strict data security requirements: on-premise deployment. Financial services, healthcare, and government organizations can analyze sentiment without sending sensitive data to third-party cloud servers.
The platform's industry-specific sentiment packs understand the nuanced language of specialized fields. A phrase that's positive in hospitality might be negative in healthcare, and Lexalytics accounts for these contextual differences. The system also handles complex language patterns like sarcasm, negation, and double negatives that trip up simpler sentiment tools.
Key Features
On-Premise Deployment: Install and run sentiment analysis within your own infrastructure for maximum data security.
Industry Packs: Pre-tuned sentiment models for finance, healthcare, hospitality, and other specialized industries.
Complex Language Handling: Accurately processes sarcasm, negation, and complex grammatical structures.
Multi-Language Support: Analyzes sentiment across multiple languages with language-specific tuning.
API Flexibility: Integrate with existing systems through RESTful APIs and SDKs.
Best For
Enterprise organizations with strict data security requirements, regulated industries like finance and healthcare, and global companies needing accurate multi-language sentiment analysis.
Pricing
Custom pricing based on deployment type, data volume, and language requirements.
8. Awario
Best for: Competitive sentiment analysis with advanced Boolean search capabilities
Awario is a social listening tool with strong competitive analysis features and Boolean search for precise sentiment monitoring.
Where This Tool Shines
Awario's Boolean search functionality gives you surgical precision in tracking specific sentiment scenarios. You can build complex queries that track sentiment around specific product features, competitor comparisons, or brand attributes with AND/OR/NOT logic.
The competitive sentiment comparison feature puts your metrics side-by-side with competitors, making it easy to identify where you're winning or losing in customer perception. This comparative context helps marketing teams understand not just absolute sentiment, but relative positioning in your market.
Key Features
Boolean Search: Build advanced queries with AND/OR/NOT logic for precise sentiment tracking.
Competitive Comparison: Track sentiment for your brand and competitors in parallel dashboards.
Reach Metrics: Measure potential audience size and engagement levels for sentiment conversations.
White-Label Reports: Generate branded reports for clients or executives without platform branding.
Historical Data: Access past sentiment data to identify long-term trends and seasonal patterns.
Best For
Agencies managing client reputation, competitive intelligence teams, and marketing leaders who need to benchmark sentiment against competitors regularly.
Pricing
Starts at $29/month with higher tiers for increased mention limits and team features.
9. Brand24
Best for: Small businesses and agencies needing affordable sentiment monitoring with influencer scoring
Brand24 is an affordable media monitoring tool popular with SMBs and agencies, offering sentiment analysis with influencer scoring.
Where This Tool Shines
Brand24 delivers enterprise-level sentiment features at SMB-friendly pricing. The platform tracks mentions across social media, news, blogs, forums, and podcasts, providing comprehensive coverage without the five-figure price tag of enterprise tools.
The Influencer Score automatically identifies the most impactful voices discussing your brand, helping small teams focus their engagement efforts where they'll have the most impact. Combined with discussion volume tracking, you can see not just sentiment trends but also whether conversations about your brand are growing or shrinking.
Key Features
Sentiment Analysis: Automatically classifies mentions as positive, negative, or neutral with trend visualization.
Influencer Score: Identifies high-impact voices discussing your brand based on reach and engagement.
Export Options: Generate reports in Slack, Excel, and PDF formats for easy sharing.
Hashtag Tracking: Monitor sentiment around specific hashtags and campaign tags.
Discussion Volume: Track mention frequency alongside sentiment to identify growing conversations.
Best For
Small businesses, startups, and digital agencies managing multiple client accounts. Particularly valuable for teams that need comprehensive monitoring but lack enterprise budgets.
Pricing
Starts at $79/month with 14-day free trial available.
Making the Right Choice
Choosing the right sentiment analysis tool depends on where your audience conversations happen. For brands focused on AI visibility and how large language models discuss your company, Sight AI offers unique tracking across ChatGPT, Claude, and Perplexity. This matters increasingly as consumers turn to AI assistants for product research and recommendations.
Enterprise teams needing comprehensive social coverage should consider Brandwatch or Talkwalker. Both provide massive data access and advanced analytics, with Talkwalker adding visual sentiment recognition that's critical for consumer brands. Marketing teams wanting an all-in-one social management solution will find Sprout Social or Brand24 fits their workflow, combining sentiment monitoring with publishing and engagement tools.
For technical teams building custom solutions, MonkeyLearn provides the flexibility to train models on your specific data without requiring data science expertise. Organizations with strict security requirements should evaluate Lexalytics for on-premise deployment options. Agencies and competitive intelligence teams will appreciate Awario's Boolean search precision and side-by-side competitor comparisons.
Start by identifying your primary data sources and monitoring goals. If your customers research products on social media, traditional sentiment tools cover that well. But if they're asking ChatGPT or Claude for recommendations, you need visibility into those AI-generated conversations. The sentiment landscape now extends beyond social platforms into AI search, and your monitoring strategy should reflect where your audience actually makes decisions.
Stop guessing how AI models like ChatGPT and Claude talk about your brand—get visibility into every mention, track content opportunities, and automate your path to organic traffic growth. Start tracking your AI visibility today and see exactly where your brand appears across top AI platforms.
