AI models like ChatGPT, Claude, and Perplexity are answering millions of queries about products, services, and brands every day. If you're a marketer, you need to know when your brand gets mentioned, how it's being positioned, and what prompts are triggering those recommendations. Traditional SEO tools can't track this new frontier of discovery. That's where LLM monitoring tools come in. We evaluated platforms based on ease of use for non-technical marketers, actionable insights, pricing accessibility, and integration with marketing workflows. Here are the top tools helping marketers track their AI visibility in 2026.
1. Sight AI
Best for: Marketers who want comprehensive AI visibility tracking with integrated content optimization
Sight AI is an all-in-one platform that tracks how major AI models talk about your brand across ChatGPT, Claude, and Perplexity.
Where This Tool Shines
Sight AI stands out by combining visibility tracking with content generation and automated publishing. You're not just monitoring mentions—you're getting actionable insights about which prompts trigger your brand and how to optimize for better AI recommendations.
The sentiment analysis goes beyond basic positive/negative scoring. You can see exactly how AI models frame your brand in context, which competitors get mentioned alongside you, and what content gaps might be hurting your visibility.
Key Features
Daily AI Model Tracking: Monitors your brand mentions across ChatGPT, Claude, and Perplexity with daily updates.
Sentiment Analysis: Analyzes how AI models position your brand with context-aware sentiment scoring.
Prompt Tracking: Shows you the exact queries and prompts that trigger mentions of your brand.
Integrated Content Generation: Creates SEO and GEO optimized articles using 13+ AI agents to improve your AI visibility.
Auto-Publishing: Connects directly to your CMS for streamlined content deployment.
Best For
Marketing teams and founders who want end-to-end AI visibility management—from tracking mentions to creating optimized content to publishing. Particularly valuable if you're building an organic traffic strategy that includes both traditional search and AI-powered discovery channels.
Pricing
Visit the pricing page for current plan options tailored to different team sizes and needs.
2. Brandwatch AI Insights
Best for: Enterprise marketing teams with existing social listening infrastructure
Brandwatch AI Insights extends the company's social listening platform into AI model monitoring for large organizations.
Where This Tool Shines
If you're already using Brandwatch for social monitoring, the AI Insights add-on creates a unified view of brand perception across social media and AI platforms. The enterprise-grade filtering lets you segment mentions by geography, topic, and model type.
The collaboration features are built for teams. Multiple stakeholders can access custom dashboards, set up role-based alerts, and generate reports without stepping on each other's toes.
Key Features
Unified Dashboard: Combines social listening and AI monitoring in one interface for holistic brand tracking.
Advanced Filtering: Segment mentions by model, geography, topic, and dozens of other parameters.
Custom Reporting: Build automated reports for different stakeholders with branded templates.
Team Collaboration: Role-based access controls and shared workspaces for marketing teams.
Alert System: Configure notifications for specific mention patterns or sentiment shifts.
Best For
Large marketing organizations that need enterprise-grade analytics and already have budget allocated to social listening. Works best when you want to centralize all brand monitoring in one platform.
Pricing
Custom enterprise pricing based on team size and feature requirements. Expect annual contracts with implementation support.
3. Originality.ai Brand Monitor
Best for: Content marketers tracking AI citations of their published work
Originality.ai Brand Monitor started as an AI content detection tool and expanded into tracking how AI models cite and reference your content.
Where This Tool Shines
The unique angle here is content attribution. You can see when AI models reference your articles, blog posts, or research in their responses. This helps content teams understand which pieces are earning AI visibility and which aren't.
The credit-based pricing makes it accessible for smaller teams. You're not locked into a monthly subscription if your monitoring needs fluctuate throughout the year.
Key Features
Citation Tracking: Monitors when AI models reference your published content in responses.
Content Detection Integration: Combines brand monitoring with AI content detection for comprehensive content intelligence.
Authenticity Verification: Helps identify when your content is being paraphrased or misattributed by AI models.
Credit-Based System: Pay only for the scans you need rather than fixed monthly fees.
Simple Interface: Straightforward dashboard designed for content marketers, not data scientists.
Best For
Content marketing teams that publish regularly and want to track which pieces earn citations from AI models. Particularly useful if you're producing thought leadership or research content.
Pricing
Starts at $14.95 per month with credit packages available for larger scanning volumes.
4. Profound (by Semrush)
Best for: Search marketers who want AI visibility data alongside traditional SEO metrics
Profound is Semrush's LLM visibility tool that integrates AI monitoring into their comprehensive SEO platform.
Where This Tool Shines
The integration with Semrush's keyword and ranking data creates powerful connections. You can see how your traditional search visibility correlates with AI model mentions, identifying opportunities where you rank well in Google but aren't being recommended by ChatGPT.
The keyword-to-AI-response mapping is particularly valuable. You can track specific search queries and see exactly how different AI models respond, giving you a roadmap for content optimization.
Key Features
SEO Integration: Connects AI visibility data with your existing Semrush keyword and ranking intelligence.
AI Search Tracking: Monitors how AI models respond to your target keywords and topics.
Competitive Analysis: Benchmarks your AI visibility against competitors in your space.
Response Mapping: Shows which keywords trigger AI recommendations for your brand versus competitors.
Unified Reporting: Combines traditional SEO metrics with AI visibility in single reports.
Best For
SEO teams and search marketers who already use Semrush and want to extend their visibility tracking into AI-powered search. Makes most sense if you're optimizing for both traditional and AI-driven discovery.
Pricing
Included with Semrush Pro, Guru, and Business subscriptions. No additional cost for existing subscribers.
5. Peec AI
Best for: B2B marketers tracking thought leadership and industry expertise positioning
Peec AI focuses on how AI models position your brand as a thought leader and industry expert in B2B contexts.
Where This Tool Shines
Peec AI specializes in industry-specific monitoring. Instead of generic brand tracking, you can monitor mentions in the context of industry topics, use cases, and expertise areas. This matters for B2B brands where positioning as a category expert drives pipeline.
The recommendation optimization tips translate monitoring data into action. You get specific suggestions for content topics and formats that could improve your AI visibility in your target categories.
Key Features
Industry-Specific Queries: Tracks mentions in context of industry topics and use cases relevant to your market.
Thought Leadership Tracking: Monitors how AI models position your brand as an expert or authority.
Optimization Recommendations: Provides actionable tips for improving AI visibility based on monitoring data.
Competitor Benchmarking: Compares your thought leadership positioning against key competitors.
Category Tracking: Monitors mentions across different product categories and expertise areas.
Best For
B2B companies and professional services firms where thought leadership drives demand generation. Most valuable when your sales cycle depends on being seen as a category expert.
Pricing
Plans start at $99 per month with tiered options based on query volume and number of competitors tracked.
6. Knowatoa
Best for: Marketing agencies managing AI visibility for multiple client brands
Knowatoa is built specifically for agencies and teams managing AI monitoring across portfolio brands.
Where This Tool Shines
The multi-brand architecture lets you manage dozens of client accounts from one dashboard. Each client gets their own monitoring setup, alerts, and reporting without creating separate logins or platforms.
White-label reporting is the standout feature for agencies. You can generate branded reports with your agency's logo and styling, making it easy to deliver professional client deliverables without manual formatting.
Key Features
Portfolio Management: Monitor and manage AI visibility for multiple brands from a single platform.
Client Reporting: Generate individual reports for each client with customizable metrics and insights.
Share of Voice: Track each client's AI visibility relative to their competitors in their specific markets.
White-Label Options: Customize reports with your agency branding and styling.
Team Access Controls: Assign team members to specific client accounts with appropriate permissions.
Best For
Marketing agencies and consultants managing AI visibility for multiple clients. Particularly valuable if you're offering AI optimization as a service offering.
Pricing
Agency-specific pricing available based on number of client brands and team seats required.
7. Otterly.ai
Best for: Small teams wanting simple AI monitoring without complex analytics
Otterly.ai strips away advanced features to deliver straightforward AI mention tracking focused on conversational AI and chatbots.
Where This Tool Shines
The setup takes minutes, not hours. You enter your brand name, select which AI models to monitor, and start receiving alerts. There's no learning curve or training required.
The free tier makes it accessible for testing AI monitoring before committing budget. You can validate whether tracking AI mentions matters for your brand before investing in more comprehensive tools.
Key Features
Quick Setup: Get monitoring running in under five minutes with minimal configuration.
Chatbot Response Tracking: Focuses specifically on conversational AI and chatbot mentions.
Basic Sentiment: Simple positive/neutral/negative indicators without complex scoring.
Email Alerts: Get notified when your brand is mentioned without logging into a dashboard.
Free Tier: Test the platform with limited monitoring before upgrading to paid plans.
Best For
Solo marketers and small teams who want to dip their toes into AI monitoring without overwhelming features or pricing. Works well as a starting point before graduating to more robust platforms.
Pricing
Free tier available with basic monitoring. Paid plans start at $29 per month for expanded tracking and features.
8. AIMonitor Pro
Best for: Data-driven teams wanting granular analytics and custom integrations
AIMonitor Pro delivers deep analytics and API access for teams that want to integrate AI monitoring into their existing business intelligence stack.
Where This Tool Shines
The historical trend analysis goes back months, letting you identify patterns in how AI model behavior evolves over time. You can spot seasonal trends, measure the impact of content campaigns, and correlate AI visibility with other marketing metrics.
The API access is the differentiator for technical teams. You can pull AI monitoring data into your data warehouse, combine it with CRM data, or build custom dashboards in your BI tools.
Key Features
Historical Analysis: Access months of historical data to identify trends and patterns in AI mentions.
Granular Analytics: Detailed dashboard with dozens of metrics and customizable views.
API Access: Pull monitoring data into your own systems for custom analysis and reporting.
Export Capabilities: Download data in formats compatible with Excel, Tableau, Power BI, and other analytics tools.
Advanced Filtering: Slice data by time period, model, sentiment, topic, and custom parameters.
Best For
Marketing operations teams and data analysts who need to integrate AI monitoring into broader marketing analytics. Most valuable when you're building custom dashboards or correlating AI visibility with revenue metrics.
Pricing
Plans start at $149 per month with API access included in higher tiers.
9. BrandMentions AI Tracker
Best for: Budget-conscious marketers wanting combined web and AI monitoring
BrandMentions AI Tracker extends the company's traditional brand mention tracking into AI model monitoring at accessible price points.
Where This Tool Shines
The combined monitoring creates efficiency. Instead of paying for separate tools to track web mentions and AI mentions, you get both in one platform. This matters when you're working with limited marketing technology budget.
The real-time alerts ensure you don't miss important mentions. Whether your brand appears in a blog post or gets recommended by ChatGPT, you get notified immediately.
Key Features
Unified Monitoring: Track both traditional web mentions and AI model recommendations in one dashboard.
Real-Time Alerts: Get instant notifications when your brand is mentioned across web or AI channels.
Simple Interface: Clean, straightforward dashboard without overwhelming features or complexity.
Affordable Pricing: Entry-level plans make AI monitoring accessible for small marketing budgets.
Multi-Channel View: See how brand perception differs between traditional web and AI-powered contexts.
Best For
Small businesses and startups that need basic AI monitoring without breaking the budget. Works well when you want one tool for both traditional brand tracking and emerging AI visibility.
Pricing
Plans start at $49 per month with AI monitoring included across all tiers.
Finding Your Perfect Match
The right LLM monitoring tool depends on your team size, technical sophistication, and marketing goals. Enterprise teams managing complex brand portfolios will get the most value from Brandwatch AI Insights or Sight AI's comprehensive platform. Marketing agencies juggling multiple clients should look at Knowatoa's portfolio management capabilities.
If you're a search marketer already invested in the Semrush ecosystem, Profound's integration makes adding AI monitoring seamless. B2B companies focused on thought leadership will appreciate Peec AI's industry-specific approach. Small teams and solo marketers can start with Otterly.ai's free tier or BrandMentions' budget-friendly plans.
For data-driven teams that want to build custom analytics, AIMonitor Pro's API access opens up possibilities. Content marketers specifically tracking how their articles get cited should explore Originality.ai's attribution features.
The AI visibility landscape is evolving rapidly. What matters most is starting to track how AI models represent your brand now, before your competitors establish dominance in this new discovery channel. Start tracking your AI visibility today and see exactly where your brand appears across top AI platforms. The insights you gain will shape your content strategy, competitive positioning, and ultimately your share of the growing AI-powered discovery market.
