AI assistants like ChatGPT, Claude, and Perplexity are reshaping how people discover brands. When someone asks an AI for product recommendations, your brand either shows up—or it doesn't.
This shift from search engines to AI-powered discovery means marketers need new tools to monitor where and how their brand appears in AI responses. Traditional social listening and SEO tools weren't built for this.
You need specialized AI visibility tracking software that monitors brand mentions across multiple AI models, analyzes sentiment, and identifies opportunities to improve your AI presence. Here are the top tools that help you track your brand across AI platforms, ranked by capability and ease of use.
1. Sight AI
Best for: Teams wanting comprehensive AI visibility tracking with integrated content optimization tools
Sight AI is an all-in-one platform that tracks how AI models reference your brand while giving you tools to improve that visibility.
Where This Tool Shines
Sight AI monitors brand mentions across six major AI platforms including ChatGPT, Claude, and Perplexity. You get a unified dashboard showing exactly when and how your brand appears in AI responses.
The platform goes beyond basic tracking by showing you the specific prompts that trigger brand mentions. This prompt-level visibility helps you understand what queries lead to recommendations, allowing you to optimize content for those scenarios.
Key Features
AI Visibility Score: Quantifies your brand presence across AI platforms with sentiment analysis showing positive, negative, and neutral mentions.
Prompt Tracking: Shows the exact queries that result in brand mentions so you can identify patterns and opportunities.
Competitive Analysis: Reveals how competitors appear in AI responses for the same queries, giving you benchmarks for improvement.
Integrated Content Writer: Includes AI-powered content generation tools specifically designed to improve your brand's AI visibility.
Automated Alerts: Notifies you when significant changes occur in how AI models reference your brand.
Best For
Marketing teams and agencies who need both monitoring and optimization capabilities in one platform. Particularly valuable if you want to actively improve AI visibility rather than just track it.
Pricing
Contact for pricing. Offers plans ranging from startups to enterprise with features scaled to team size and needs.
2. Profound
Best for: Enterprise teams requiring deep competitive intelligence across AI models
Profound is an enterprise-focused platform built for comprehensive AI brand monitoring with advanced competitive analysis.
Where This Tool Shines
Profound excels at competitive intelligence. The platform doesn't just show your brand mentions—it reveals your share-of-voice compared to competitors across different AI assistants and search engines.
Enterprise teams appreciate the detailed reporting and API access, which allows integration with existing marketing intelligence workflows. The platform handles complex multi-brand tracking scenarios common in larger organizations.
Key Features
Multi-Model Coverage: Tracks brand presence across major AI assistants and AI-powered search engines from a single dashboard.
Share-of-Voice Analysis: Quantifies your brand's competitive positioning in AI responses with percentage breakdowns.
Prompt Categorization: Organizes queries into categories to help you understand which types of questions favor your brand.
Enterprise Reporting: Customizable reports and dashboards designed for executive presentations and stakeholder updates.
API Access: Allows technical teams to integrate AI visibility data into existing analytics platforms.
Best For
Large marketing teams and enterprises that need sophisticated competitive analysis and have the budget for premium tools. Best suited for organizations tracking multiple brands or products.
Pricing
Enterprise pricing model. Contact their sales team for custom quotes based on your tracking needs and organization size.
3. Brandwatch AI Insights
Best for: Existing Brandwatch users wanting to add AI monitoring to their social listening
Brandwatch AI Insights extends the established social listening platform with AI mention tracking capabilities.
Where This Tool Shines
If you already use Brandwatch for social listening, this extension creates a unified view of brand mentions across social media and AI platforms. You don't need to learn a new interface or manage separate tools.
The integration means you can compare sentiment trends across channels—seeing if AI mentions align with social media conversations or diverge in interesting ways. Historical trend tracking helps you understand how AI visibility evolves over time.
Key Features
Unified Dashboard: Combines social media monitoring with AI mention tracking in one interface.
Workflow Integration: Works with existing Brandwatch alerts, reports, and team collaboration features.
Cross-Platform Sentiment: Analyzes brand sentiment across social and AI channels for comprehensive reputation monitoring.
Historical Trends: Tracks changes in AI visibility over time with data visualization tools.
Team Collaboration: Leverages Brandwatch's existing collaboration features for AI monitoring insights.
Best For
Marketing teams already invested in the Brandwatch ecosystem who want to expand monitoring capabilities without adding new platforms. Less ideal if you're starting from scratch.
Pricing
Part of the Brandwatch Consumer Intelligence suite. Enterprise pricing requires contacting their sales team for custom quotes.
4. Otterly.ai
Best for: Teams focused specifically on answer engine optimization and AI search visibility
Otterly.ai specializes in tracking brand visibility within AI-powered search and answer engines.
Where This Tool Shines
Otterly.ai focuses on answer engine optimization, which matters as AI-powered search becomes more prevalent. The platform tracks how your brand appears in AI-generated answers to search queries, not just conversational AI responses.
The competitive benchmarking feature shows exactly where you rank against competitors for specific keywords in AI search results. This keyword-level tracking helps you prioritize optimization efforts based on actual visibility gaps.
Key Features
Answer Engine Focus: Specializes in AI-powered search results rather than general AI assistant conversations.
Keyword-Level Tracking: Monitors brand visibility for specific search terms and queries in AI answer engines.
Competitive Benchmarking: Shows your position relative to competitors for tracked keywords and topics.
Optimization Recommendations: Provides actionable suggestions for improving visibility in AI-generated answers.
Trend Analysis: Tracks visibility changes over time to measure optimization impact.
Best For
SEO teams and marketers who view AI search as an extension of traditional search optimization. Particularly useful for brands competing in crowded categories where AI recommendations matter.
Pricing
Starts at $99 per month for basic plans. Higher tiers available for increased keyword tracking and advanced features.
5. Scrunch AI
Best for: Startups and small teams entering AI visibility tracking with limited budgets
Scrunch AI offers accessible AI visibility tracking designed for smaller teams and startups.
Where This Tool Shines
Scrunch AI removes the complexity barrier. The platform offers simple setup and onboarding that doesn't require technical expertise or extensive training. You can start tracking brand mentions within minutes of signing up.
The free tier lets you test AI visibility tracking before committing budget, making it ideal for teams exploring this space for the first time. Paid plans remain affordable even as you scale up tracking needs.
Key Features
Simple Setup: Streamlined onboarding process gets you tracking brand mentions quickly without technical complexity.
Core Tracking: Monitors brand mentions across major AI platforms with essential visibility metrics.
Basic Competitive Analysis: Shows how your brand compares to key competitors in AI responses.
Affordable Scaling: Pricing tiers that grow with your needs without enterprise-level costs.
Free Tier: Allows testing and basic monitoring before investing in paid features.
Best For
Small marketing teams, startups, and solopreneurs who need fundamental AI visibility tracking without premium features or pricing. Good entry point for understanding AI brand monitoring.
Pricing
Free tier available with basic features. Paid plans start at $49 per month with expanded tracking capabilities and competitive analysis.
6. Knowatoa
Best for: Understanding how specific prompt types and query patterns affect brand visibility
Knowatoa focuses on prompt-specific brand tracking and query pattern analysis.
Where This Tool Shines
Knowatoa excels at categorizing the types of prompts that lead to brand mentions. Rather than just showing you appeared in AI responses, it reveals patterns—like whether your brand gets mentioned more in comparison queries versus recommendation requests.
This prompt-type analysis helps you understand your positioning in AI model training and responses. You can identify gaps where competitors get mentioned for certain query types while your brand doesn't, then create content to fill those gaps.
Key Features
Prompt-Type Tracking: Categorizes brand mentions by query type to reveal positioning patterns.
Query Categorization: Organizes AI prompts into meaningful categories for strategic analysis.
Response Pattern Identification: Shows how AI models structure answers that include your brand versus competitors.
Actionable Insights: Focuses on specific recommendations rather than just data reporting.
Gap Analysis: Identifies prompt categories where your brand should appear but doesn't.
Best For
Marketing strategists who want to understand the nuances of AI brand positioning rather than just tracking mention volume. Useful for developing targeted content strategies.
Pricing
Contact for pricing. Appears to offer custom plans based on tracking scope and feature needs.
7. Manual Monitoring (DIY Approach)
Best for: Teams not ready to invest in tools but wanting to understand AI visibility basics
Manual monitoring involves systematically querying AI assistants yourself and tracking results in spreadsheets—no specialized tool required.
Where This Tool Shines
The DIY approach costs nothing except time and gives you direct familiarity with how AI models respond to queries about your industry. You learn firsthand which prompts trigger competitor mentions and which don't mention your brand.
This hands-on experience builds intuition about AI visibility before you invest in tracking tools. Many teams use manual monitoring initially to understand the landscape, then graduate to automated tools once they've proven the value.
Key Features
Zero Cost: Requires only time investment and basic spreadsheet skills to implement.
Direct Experience: Gives you firsthand exposure to AI responses and brand positioning.
Customizable Criteria: Track exactly what matters to your business without tool limitations.
Flexible Approach: Adjust tracking methods as you learn what works for your situation.
Foundation Building: Creates understanding that informs future tool selection and strategy.
Best For
Very small teams, solopreneurs, or anyone wanting to validate the importance of AI visibility before budget allocation. Also useful for supplementing paid tools with custom queries.
Pricing
Free. Requires time investment for regular querying and spreadsheet maintenance. Consider the opportunity cost of manual work versus automation.
Making the Right Choice
Your ideal AI visibility tracking tool depends on your team size, budget, and strategic goals. Sight AI offers the most comprehensive solution if you need both monitoring and content optimization in one platform—particularly valuable for teams actively working to improve AI visibility rather than just tracking it.
For enterprise teams with complex competitive intelligence needs, Profound delivers the depth and API access required for sophisticated analysis. Existing Brandwatch users should consider their AI Insights extension to maintain a unified monitoring workflow.
If you're focused specifically on AI search optimization, Otterly.ai provides specialized answer engine tracking. Smaller teams and startups will find Scrunch AI offers accessible entry into AI visibility monitoring without enterprise pricing.
Knowatoa serves teams wanting deep prompt-type analysis to inform content strategy. And manual monitoring remains a viable starting point for validating the importance of AI visibility before tool investment.
The AI visibility tracking market is still emerging, but the trend is clear—brands that monitor and optimize their presence in AI responses gain competitive advantage as these platforms reshape discovery. Stop guessing how AI models like ChatGPT and Claude talk about your brand—get visibility into every mention, track content opportunities, and automate your path to organic traffic growth. Start tracking your AI visibility today and see exactly where your brand appears across top AI platforms.
