AI search engines like ChatGPT, Perplexity, and Claude are reshaping how users discover brands—and traditional SEO tools weren't built to track or optimize for this shift. Generative Engine Optimization (GEO) tools help you monitor brand mentions across AI models, create content that gets cited in AI responses, and measure your visibility where it matters most.
The challenge? Finding the right tool without committing to an annual contract upfront.
We've tested and compiled the best GEO optimization tools offering free trials, so you can evaluate their capabilities before investing. Whether you're tracking AI visibility, generating optimized content, or analyzing how AI models perceive your brand, these tools offer hands-on experience with the features that matter.
1. Sight AI
Best for: Marketers who need AI visibility tracking combined with automated content generation
Sight AI is an all-in-one platform that monitors brand mentions across 6+ AI models while generating SEO and GEO-optimized content through 13+ specialized AI agents.
Where This Tool Shines
Sight AI solves two problems simultaneously: tracking where and how AI models mention your brand, and creating content designed to earn those mentions. Most tools force you to choose between monitoring or content creation—this platform integrates both workflows.
The AI Visibility Score provides sentiment analysis across ChatGPT, Claude, Perplexity, and other platforms, giving you a clear picture of your brand's AI search presence. The prompt tracking feature reveals exactly which queries trigger mentions of your brand, helping you identify content opportunities.
Key Features
AI Visibility Score: Tracks brand mentions with sentiment analysis across 6+ AI platforms including ChatGPT, Claude, and Perplexity.
13+ AI Agents: Specialized agents generate listicles, guides, and explainer content optimized for both traditional search and AI citations.
Prompt Tracking: Shows which user queries result in brand mentions, revealing content gaps and opportunities.
IndexNow Integration: Automatically submits new content to search engines for faster discovery and indexing.
Autopilot Mode: Automates content generation workflows, reducing manual intervention for high-volume publishers.
Best For
Marketing teams and agencies managing multiple clients who need comprehensive AI visibility tracking alongside content production capabilities. Particularly valuable for brands investing in organic traffic growth through AI-optimized content strategies.
Pricing
Free trial available to test core features. Paid plans start at competitive rates designed for startups and agencies scaling their AI visibility efforts.
2. Otterly.AI
Best for: Brands focused on monitoring AI search visibility without content creation needs
Otterly.AI is an AI search monitoring platform that tracks how brands appear across AI-powered search engines and chatbots.
Where This Tool Shines
If your primary concern is understanding where you stand in AI search results compared to competitors, Otterly delivers focused monitoring without feature bloat. The platform excels at multi-platform tracking, giving you visibility across different AI engines from a single dashboard.
The competitor comparison feature is particularly useful for identifying gaps in your AI visibility strategy. You can see which competitors consistently appear in AI responses for specific topics and reverse-engineer their approach.
Key Features
Multi-Platform Tracking: Monitors brand mentions across major AI-powered search engines and chatbots simultaneously.
Competitor Visibility Comparison: Benchmarks your AI search presence against direct competitors for the same queries.
Keyword-Level Reports: Provides detailed ranking data showing which keywords trigger brand mentions in AI responses.
Alert System: Notifies you when significant changes occur in your AI visibility metrics.
Best For
Enterprise brands and agencies that already have content creation workflows established and need dedicated monitoring capabilities. Works well for teams tracking multiple brands across competitive industries.
Pricing
Free trial available with full feature access. Subscription plans scale based on tracking volume and number of monitored brands.
3. Profound
Best for: Enterprise teams requiring deep analytics and custom integration capabilities
Profound is an enterprise GEO analytics platform focused on AI citation tracking and brand perception analysis.
Where This Tool Shines
Profound takes a research-grade approach to AI visibility tracking. Rather than surface-level monitoring, it traces citations back to their sources, helping you understand why AI models reference your brand. This depth is valuable for brands where perception and accuracy in AI responses directly impact business outcomes.
The executive reporting dashboards translate complex AI visibility data into strategic insights for leadership teams. If you need to justify GEO investments to stakeholders, Profound's reporting makes the case clearly.
Key Features
AI Citation Source Tracking: Traces where AI models source information about your brand, revealing content attribution patterns.
Brand Sentiment Analysis: Analyzes the tone and context of brand mentions in AI responses across different platforms.
Executive Dashboards: Presents AI visibility metrics in formats designed for leadership and strategic decision-making.
API Access: Enables custom integrations with existing marketing analytics and business intelligence tools.
Best For
Large enterprises and established brands where AI-generated misinformation or incomplete brand representation poses significant business risk. Particularly valuable for regulated industries requiring accurate AI citations.
Pricing
Free trial available for qualified businesses after consultation. Enterprise pricing customized based on scale and integration requirements.
4. Scrunch AI
Best for: Content teams seeking real-time optimization recommendations during the writing process
Scrunch AI is a content optimization platform providing real-time recommendations for improving AI search visibility.
Where This Tool Shines
Scrunch AI functions like a writing coach that understands AI search dynamics. As you create content, it suggests specific improvements that increase the likelihood of AI citation. The real-time feedback loop helps writers develop intuition for what makes content "AI-friendly."
The content gap identification feature analyzes what competitors cover that you don't, helping you prioritize topics that could improve your AI visibility. This proactive approach prevents you from creating content that won't move the needle.
Key Features
Real-Time Optimization: Provides GEO recommendations as you write, suggesting improvements before publication.
Content Gap Analysis: Identifies topics and angles competitors cover that could improve your AI search presence.
AI-Friendliness Scoring: Rates content based on structural and semantic factors that influence AI citation likelihood.
Competitive Analysis: Compares your content approach against top-performing competitors in AI search results.
Best For
Content marketing teams producing high volumes of articles, guides, and educational content who want to optimize for AI visibility without disrupting existing workflows.
Pricing
Free trial period allows testing with real content projects. Tiered pricing scales with content volume and team size.
5. HubSpot AI Tools
Best for: HubSpot users wanting AI content assistance within their existing marketing platform
HubSpot AI Tools is an integrated AI content assistant within HubSpot's marketing platform with SEO optimization features.
Where This Tool Shines
If you're already invested in the HubSpot ecosystem, their AI tools integrate seamlessly with your CRM, email marketing, and content management workflows. You don't need to export data or switch between platforms—everything happens within the environment your team already uses daily.
The native CRM integration means AI-generated content can be personalized based on customer data and campaign performance. This connection between content creation and customer intelligence sets HubSpot apart from standalone GEO tools.
Key Features
Integrated Content Generation: Creates AI-assisted content directly within HubSpot's CRM and marketing workflow.
SEO Recommendations: Provides optimization suggestions integrated with HubSpot's content tools and analytics.
Blog Post Assistant: Helps structure and optimize blog content for search visibility and engagement.
CRM Integration: Connects content performance with customer data for personalized content strategies.
Best For
Marketing teams already using HubSpot who want to add AI content capabilities without introducing new platforms or training requirements. Best suited for businesses prioritizing workflow consolidation.
Pricing
Free tier includes limited AI features for testing. Full AI tools available in paid Marketing Hub plans starting at mid-tier subscriptions.
6. Frase
Best for: Content creators needing automated research and brief generation
Frase is an AI-powered content brief and optimization tool that analyzes SERP data to guide content creation.
Where This Tool Shines
Frase eliminates the research phase of content creation by automatically generating comprehensive briefs based on top-ranking content. Instead of manually analyzing 20 competitor articles, you get a structured outline with key points, questions, and topics to cover.
The question-based optimization is particularly useful for creating content that answers the types of queries AI models commonly receive. By structuring content around real user questions, you increase the likelihood of AI citation.
Key Features
Automated Content Briefs: Generates detailed outlines by analyzing top-performing content for target keywords.
SERP Competitor Analysis: Examines ranking content to identify patterns and optimization opportunities.
Question-Based Optimization: Suggests relevant questions to address based on user search behavior and competitor coverage.
AI Writing Assistant: Helps draft sections of content based on brief recommendations and competitive insights.
Best For
Freelance writers, small content teams, and agencies producing client content who need to streamline research and maintain consistent quality across multiple projects.
Pricing
5-day free trial with full feature access. Paid plans start around $15 per month, making it accessible for individual creators.
7. Surfer SEO
Best for: Data-driven teams wanting real-time content scoring and NLP analysis
Surfer SEO is a content optimization platform using NLP analysis to improve search rankings.
Where This Tool Shines
Surfer's Content Editor provides a live optimization score as you write, making it easy to hit target benchmarks before publication. The NLP-powered suggestions go beyond simple keyword density, analyzing semantic relationships and topic coverage that influence both traditional and AI search visibility.
The integrations with Google Docs and other writing platforms mean your team doesn't need to change their existing workflows. Writers can optimize content in familiar environments while getting Surfer's data-driven recommendations.
Key Features
Content Editor with Scoring: Provides real-time optimization scores based on NLP analysis of top-ranking content.
NLP Keyword Suggestions: Recommends semantically related terms and phrases that improve topic coverage and relevance.
Platform Integrations: Works within Google Docs, Jasper, and other content creation tools teams already use.
SERP Analyzer: Delivers competitive insights showing what top-ranking pages do differently in structure and coverage.
Best For
Content marketing teams and SEO agencies managing multiple clients who need consistent optimization standards across different writers and projects.
Pricing
7-day money-back guarantee functions as a trial period. Plans start at $89 per month with different tiers based on content volume.
8. MarketMuse
Best for: Strategic content planning with topic modeling and inventory analysis
MarketMuse is an AI content strategy platform offering topic modeling and content inventory analysis.
Where This Tool Shines
MarketMuse takes a portfolio approach to content optimization. Rather than optimizing articles in isolation, it analyzes your entire content inventory to identify strategic gaps and prioritization opportunities. This macro perspective helps you build topical authority—a factor that influences both traditional search rankings and AI citation likelihood.
The personalized content difficulty scores account for your site's existing authority, giving you realistic assessments of ranking potential. This prevents wasted effort on topics where you lack the foundation to compete effectively.
Key Features
Personalized Difficulty Scores: Calculates ranking difficulty based on your site's specific authority and content history.
Topic Cluster Modeling: Maps relationships between content pieces to build comprehensive topic coverage.
Content Inventory Analysis: Audits existing content to identify gaps, overlaps, and optimization opportunities.
First Draft Generation: Creates AI-generated initial drafts based on topic research and competitive analysis.
Best For
Content strategists and marketing directors planning long-term content initiatives who need to prioritize topics based on strategic impact rather than individual keyword opportunities.
Pricing
Free plan available with limited page analyses per month. Paid plans start at $149 monthly with increased capacity and team features.
9. Clearscope
Best for: Teams prioritizing content comprehensiveness and readability
Clearscope is a content optimization platform focused on grading and improving content comprehensiveness.
Where This Tool Shines
Clearscope's content grading system provides clear, actionable feedback on what's missing from your content. The platform balances depth with readability, helping you create comprehensive content that remains accessible—a combination that performs well in both traditional search and AI citations.
The Google Docs integration and WordPress plugin make optimization feel like a natural part of the writing process rather than a separate step. Writers can see their grade improve in real-time as they address suggestions.
Key Features
Content Grade Scoring: Provides letter grades based on comprehensiveness, relevance, and readability metrics.
Keyword and Readability Analysis: Balances term usage with readability to ensure content is both optimized and accessible.
Google Docs Integration: Enables optimization within Google Docs without switching between platforms.
WordPress Plugin: Brings optimization recommendations directly into the WordPress editor for seamless workflows.
Best For
Editorial teams and content publishers who value quality and comprehensiveness over volume, particularly in industries where expertise and depth drive authority.
Pricing
Demo available to explore features before committing. Paid plans start at $170 per month with different tiers for teams and enterprises.
Making the Right Choice
The right GEO optimization tool depends on your primary objective and existing workflow.
Choose Sight AI if you need comprehensive AI visibility tracking combined with content generation capabilities. The integrated approach saves time by connecting monitoring insights directly to content creation, making it efficient for teams managing both functions.
Otterly.AI and Profound excel at pure monitoring if you already have content creation covered. Otterly works well for competitive benchmarking, while Profound's depth suits enterprises where AI perception carries significant business implications.
For content-first approaches, Frase and Surfer SEO offer strong optimization features at accessible price points. Frase's automated briefs streamline research, while Surfer's real-time scoring keeps quality consistent across writers.
Most trials run 7-14 days—enough time to test core features with real campaigns. Start with your primary pain point: tracking AI mentions, creating optimized content, or both. Focus your trial on the specific workflows you'll use daily rather than exploring every feature.
The GEO landscape is evolving rapidly as AI search adoption grows. Tools that integrate monitoring with content creation offer strategic advantages by closing the feedback loop between visibility insights and content optimization. Start tracking your AI visibility today and see exactly where your brand appears across top AI platforms—then use those insights to guide content strategies that earn more citations.
