AI models now influence purchasing decisions, research queries, and brand perception—but most companies have no idea how they're being represented in ChatGPT, Claude, or Perplexity responses. When someone asks an AI assistant to recommend products in your category, is your brand mentioned? When they research solutions to problems you solve, does the AI suggest your company?
Unlike traditional SEO where you can check rankings in Google Search Console, AI model outputs are dynamic, context-dependent, and completely invisible to standard analytics. The same prompt can generate different responses, and what AI models say about your brand changes as their training data updates and as new content influences their knowledge base.
We evaluated these tools based on multi-model coverage (how many AI platforms they track), sentiment analysis capabilities, prompt tracking features, reporting depth, and whether they provide actionable insights for improving your AI mentions. The best platforms don't just monitor—they help you understand what content changes will improve how AI models represent your brand.
Here are the top AI visibility tracking tools that give you eyes into this new channel.
1. Sight AI
Best for: Teams wanting comprehensive tracking plus content tools to improve AI visibility
Sight AI is an all-in-one platform that monitors brand mentions across AI models while providing integrated content generation tools to actively improve your presence.
Where This Tool Shines
Sight AI addresses both sides of the AI visibility equation. Most tools only show you what AI models are saying about your brand. This platform also helps you do something about it.
The integrated approach means you can identify gaps in your AI visibility, then immediately generate optimized content designed to fill those gaps. The 13+ specialized AI agents understand how to structure content that AI models reference, and the automated indexing ensures that new content gets discovered quickly by search engines and AI training processes.
Key Features
Multi-Platform Tracking: Monitors brand mentions across ChatGPT, Claude, Perplexity, and three additional AI platforms from a single dashboard.
AI Visibility Score: Proprietary scoring system that quantifies your AI presence with sentiment analysis and tracks which prompts trigger brand mentions.
Integrated Content Writer: 13+ specialized AI agents generate SEO and GEO-optimized articles (listicles, guides, explainers) designed to improve AI visibility.
Automated Indexing: IndexNow integration and automatic sitemap updates ensure content gets discovered faster by search engines.
CMS Auto-Publishing: Streamlines content workflow from generation through publication with direct publishing capabilities.
Best For
Marketing teams and agencies that want visibility tracking plus the ability to actively improve their AI presence through content. Ideal for companies treating AI visibility as a strategic channel rather than just a monitoring exercise.
Pricing
Contact for pricing; free trial available to test tracking and content generation features.
2. Brandwatch AI Pulse
Best for: Enterprise teams already using Brandwatch for social listening
Brandwatch AI Pulse is an enterprise social listening platform that expanded to include AI visibility tracking alongside traditional social channel monitoring.
Where This Tool Shines
If your team already relies on Brandwatch for social media monitoring, AI Pulse extends that familiar workflow to include AI platforms. You get a unified view of brand mentions across social channels and AI models in the same interface.
The enterprise-grade analytics infrastructure means you can apply the same sophisticated reporting and trend analysis you use for social listening to your AI visibility data. Historical data tracking helps identify patterns in how AI representation changes over time.
Key Features
Unified Monitoring: Combines social media and AI platform tracking in a single dashboard with consistent reporting.
Enterprise Analytics: Advanced data visualization, custom reporting, and integration with existing business intelligence tools.
Historical Analysis: Track AI visibility trends over time with robust data retention and comparison tools.
Workflow Integration: Fits into existing Brandwatch processes for alerts, reporting, and team collaboration.
Best For
Large organizations with established social listening programs looking to extend monitoring to AI platforms without adding another vendor or learning a new system.
Pricing
Enterprise pricing model; contact for quote based on monitoring volume and feature requirements.
3. Profound
Best for: Companies prioritizing visibility in AI-powered search engines
Profound is an AI search visibility platform focused specifically on tracking brand appearances in AI-powered search engines like Perplexity.
Where This Tool Shines
Profound specializes in the intersection of search and AI. While other tools track conversational AI models, this platform focuses on AI-powered search engines where users actively research products and solutions.
The competitive benchmarking features let you see exactly where you rank against competitors in AI search results. This matters because AI search engines don't show traditional ranked lists—understanding your share of voice requires different analytics than traditional SEO.
Key Features
AI Search Tracking: Specialized monitoring for Perplexity and other AI-powered search engines with query-specific tracking.
Competitive Benchmarking: Side-by-side comparison of your visibility versus competitors in AI search results.
Query Monitoring: Track specific queries relevant to your business with alerts when visibility changes.
SEO Integration: Recommendations for optimizing content specifically for AI search discovery and citation.
Best For
B2B companies and high-consideration products where potential customers use AI search engines for detailed research and comparisons.
Pricing
Plans start at $199/month with tiering based on number of tracked queries and competitive analysis depth.
4. Otterly.ai
Best for: Automated query testing across multiple AI chatbots
Otterly.ai is an AI chatbot response monitoring tool that automates the process of testing queries across ChatGPT, Claude, and Gemini.
Where This Tool Shines
Otterly.ai removes the manual work of checking how different AI models respond to queries about your brand. Set up your queries once, and the platform automatically tests them on a schedule you define.
The response comparison feature highlights when answers change between monitoring cycles. This matters because AI model outputs aren't static—responses evolve as models update and as new content influences their knowledge base.
Key Features
Automated Testing: Schedule queries to run automatically across ChatGPT, Claude, and Gemini without manual checking.
Customizable Frequency: Set monitoring intervals from hourly to monthly based on how closely you need to track changes.
Change Detection: Automatic highlighting of response differences between monitoring cycles with version history.
Export Capabilities: Download response data and reports for analysis in external tools or presentations.
Best For
Teams that need consistent monitoring of specific queries across multiple AI models without dedicating staff time to manual testing.
Pricing
Plans start at $49/month based on number of queries tracked and monitoring frequency.
5. Peec AI
Best for: Teams wanting monitoring plus optimization recommendations
Peec AI is an AI visibility platform that combines mention tracking with specific content optimization recommendations.
Where This Tool Shines
Peec AI doesn't just tell you what AI models are saying—it analyzes why they're saying it and suggests what content changes might improve your mentions. The platform identifies topic gaps where competitors get mentioned but you don't.
The improvement tracking feature lets you correlate content changes with shifts in AI visibility. Publish new content addressing a topic gap, and see whether it influences how AI models discuss your brand in that context.
Key Features
Context Analysis: Tracks not just whether you're mentioned, but in what context and alongside which competitors.
Optimization Recommendations: Specific suggestions for content topics and formats that could improve AI visibility.
Topic Gap Identification: Highlights queries and topics where competitors get mentioned but your brand doesn't appear.
Improvement Tracking: Correlate content updates with changes in AI mention frequency and sentiment.
Best For
Content teams that want actionable guidance on what to create, not just reports on current visibility.
Pricing
Plans start at $99/month with tiering based on number of tracked topics and depth of optimization analysis.
6. AIMonitor Pro
Best for: Real-time alerting for PR and reputation management
AIMonitor Pro is a real-time AI visibility alerting platform designed for teams needing immediate notification of brand mentions.
Where This Tool Shines
AIMonitor Pro prioritizes speed over depth. While other tools focus on historical analysis and trend tracking, this platform alerts you within minutes when AI models start mentioning your brand in new contexts or with changed sentiment.
The crisis detection feature escalates alerts when sentiment shifts negative or when mention volume spikes unexpectedly. For PR teams managing reputation across channels, this adds AI platforms to their early warning system.
Key Features
Real-Time Alerts: Immediate notifications when AI models mention your brand with customizable alert thresholds.
Sentiment Classification: Automatic categorization of mentions as positive, negative, or neutral with trend tracking.
Integration Options: Push alerts to Slack, email, or other communication tools your team already uses.
Crisis Detection: Automated escalation when sentiment patterns indicate potential reputation issues.
Best For
PR teams, reputation managers, and crisis communication professionals who need to know immediately when AI representation changes.
Pricing
Plans start at $149/month based on alert volume and integration requirements.
7. Knowatoa
Best for: Competitive intelligence and market share analysis
Knowatoa is a competitive intelligence platform providing side-by-side analysis of how AI models discuss your brand versus competitors.
Where This Tool Shines
Knowatoa treats AI visibility as a competitive channel. The platform doesn't just track your mentions—it quantifies your share of voice compared to competitors when AI models respond to category-relevant queries.
The industry benchmarking reports provide context for your visibility scores. Understanding whether you're capturing 15% or 45% of AI mentions in your category helps set realistic improvement goals and measure progress against the competitive landscape.
Key Features
Competitive Comparison: Side-by-side tracking of your AI visibility against specified competitors with share-of-voice metrics.
Market Share Analysis: Quantify what percentage of category-relevant AI responses mention your brand versus alternatives.
Competitor Alerts: Notifications when competitors gain visibility in queries where you previously dominated.
Industry Benchmarks: Context for your visibility scores based on category averages and top performers.
Best For
Marketing leaders and competitive intelligence teams tracking brand position across all discovery channels including AI.
Pricing
Plans start at $249/month based on number of tracked competitors and benchmark categories.
8. BrandRank AI
Best for: Executive reporting and KPI tracking
BrandRank AI is a data-focused platform with proprietary scoring methodology that quantifies AI presence into trackable metrics.
Where This Tool Shines
BrandRank AI translates the complexity of AI visibility into executive-friendly dashboards and KPIs. The proprietary scoring system provides a single number that leadership can track month-over-month, similar to how they might track website traffic or social media followers.
The historical tracking and trend analysis help demonstrate ROI from content investments aimed at improving AI visibility. When you can show that your AI Visibility Score increased 30% after implementing a new content strategy, you build the business case for continued investment.
Key Features
Proprietary Scoring: Single AI Visibility Score that combines mention frequency, sentiment, and context into one trackable metric.
Historical Tracking: Long-term trend analysis showing how your AI visibility evolves over time with correlation to content efforts.
Category Benchmarks: Compare your scores against category averages and identify visibility gaps versus top competitors.
Executive Dashboards: Pre-built reporting templates designed for leadership presentations and board updates.
Best For
Marketing leaders who need to report AI visibility as a measurable channel with clear KPIs and trend data.
Pricing
Plans start at $179/month with tiering based on reporting features and historical data retention.
9. ChatWatch
Best for: Budget-conscious teams starting their AI visibility journey
ChatWatch is a budget-friendly monitoring tool offering essential tracking features for startups and small businesses.
Where This Tool Shines
ChatWatch strips away advanced features to focus on the core question: what are AI models saying about your brand? The simple dashboard makes it easy to get started without extensive onboarding or training.
The free tier provides basic monitoring that helps teams understand whether AI visibility matters for their business before committing budget. Weekly summary reports keep you informed without requiring daily dashboard checks.
Key Features
Basic Monitoring: Track brand mentions across ChatGPT, Claude, and Perplexity with straightforward frequency tracking.
Weekly Summaries: Email reports highlighting significant changes in how AI models discuss your brand.
Simple Dashboard: Clean interface showing mention frequency and basic sentiment without overwhelming data visualization.
Change Alerts: Email notifications when AI responses about your brand shift significantly from baseline.
Best For
Startups, small businesses, and individual marketers who need basic AI visibility monitoring without enterprise features or pricing.
Pricing
Free tier available with limited monitoring; paid plans start at $29/month for increased query volume and alert frequency.
Making the Right Choice
Your ideal AI visibility tracking tool depends on what you plan to do with the insights. If you're treating AI visibility as a strategic channel and want both monitoring and content tools to improve your presence, Sight AI provides the most comprehensive approach. The integrated content generation means you're not just identifying problems—you're equipped to fix them.
For enterprise teams already invested in Brandwatch's social listening platform, AI Pulse extends that existing workflow to include AI platforms without adding vendor complexity. If your focus is specifically on AI-powered search engines rather than conversational AI, Profound's specialized approach makes sense.
Budget matters too. ChatWatch offers a practical entry point for teams testing whether AI visibility impacts their business before committing significant resources. Once you've validated the channel's importance, you can graduate to platforms with more sophisticated features.
The competitive intelligence angle matters for some teams more than others. If you're in a crowded category where AI models frequently recommend alternatives, Knowatoa's share-of-voice analysis helps you understand your competitive position. For teams needing executive buy-in, BrandRank AI's scoring methodology translates visibility into trackable KPIs.
Think about your workflow too. Teams wanting real-time alerts for reputation management will value AIMonitor Pro's speed, while content teams benefit more from Peec AI's optimization recommendations. Otterly.ai fits teams that need automated testing without building internal monitoring processes.
The common thread across all these tools: AI models now influence how people discover, research, and evaluate brands. Companies that monitor and optimize their AI visibility gain an advantage as this channel grows. Start tracking your AI visibility today and see exactly where your brand appears across top AI platforms—then build a strategy to improve those mentions through optimized content and strategic positioning.
