AI models like ChatGPT, Claude, and Perplexity are reshaping how people discover brands, products, and services. When someone asks an AI assistant for recommendations, your brand is either part of the conversation—or you're invisible. Unlike traditional search where you can track rankings, AI visibility exists in a black box. Most companies have no idea if they're being mentioned, how they're being described, or what prompts trigger their brand name.
AI visibility tracking platforms solve this problem by monitoring how conversational AI models represent your brand across queries. These tools show you when you're mentioned, analyze the sentiment of those mentions, reveal which competitors appear alongside you, and identify content gaps that could improve your AI presence.
Choosing the right platform depends on several factors: how many AI models you need to monitor, whether you need integrated content tools, your budget, and how the platform fits into your existing marketing stack. We evaluated platforms based on tracking capabilities across major AI models, sentiment analysis depth, actionable insights, ease of use, and pricing transparency.
Here are the top AI visibility tracking platforms that give you eyes into how AI models talk about your brand.
1. Sight AI
Best for: Teams wanting all-in-one AI visibility tracking with integrated content creation tools
Sight AI combines AI visibility monitoring with content generation and indexing tools in a single platform designed specifically for the AI search era.
Where This Tool Shines
Sight AI tracks your brand mentions across six major AI platforms including ChatGPT, Claude, Perplexity, and others, giving you a comprehensive view of your AI presence. The platform calculates an AI Visibility Score that quantifies your brand's reach across AI models, making it easy to measure progress over time.
What sets Sight AI apart is the integration between monitoring and action. When you discover content gaps or opportunities in your AI visibility data, you can immediately create optimized content using the platform's 13+ specialized AI agents. The IndexNow integration ensures your new content gets discovered by AI models faster, creating a complete workflow from insight to impact.
Key Features
Multi-Platform Tracking: Monitors brand mentions across ChatGPT, Claude, Perplexity, Gemini, and other major AI models from a unified dashboard.
AI Visibility Score: Quantifies your brand's presence with sentiment analysis and tracks changes over time to measure improvement.
Prompt Intelligence: Shows exactly which user queries trigger mentions of your brand, revealing content opportunities.
Integrated Content Writer: 13+ AI agents generate SEO and GEO-optimized articles designed to improve your AI visibility.
Automated Indexing: IndexNow integration and automatic sitemap updates ensure AI models discover your content quickly.
Best For
Marketing teams, founders, and agencies who want to track AI visibility and take immediate action to improve it. Particularly valuable for companies building content strategies around AI search optimization rather than just monitoring passively.
Pricing
Offers tiered plans starting with a free trial to test the platform. Enterprise pricing available for larger teams with custom tracking needs.
2. Brandwatch AI Monitor
Best for: Large enterprises already using Brandwatch for social listening who want unified monitoring
Brandwatch has expanded its enterprise social listening platform to include AI conversation monitoring, creating a unified view of brand mentions across social media and AI models.
Where This Tool Shines
Brandwatch brings the same depth of analysis it applies to social media to AI conversations. The platform excels at sentiment and emotion analysis, going beyond simple positive/negative classifications to identify nuanced emotional tones in how AI models describe brands.
For enterprises already invested in the Brandwatch ecosystem, adding AI monitoring creates a single source of truth for brand perception across all digital channels. The historical data analysis capabilities let you track how AI representation has evolved over months or years, revealing long-term trends.
Key Features
Unified Monitoring: Tracks AI conversations alongside social media mentions in one platform for comprehensive brand monitoring.
Advanced Sentiment Analysis: Identifies emotional nuances in AI responses beyond basic positive/negative classification.
Enterprise Dashboards: Customizable reporting with data visualization suited for executive presentations and cross-team collaboration.
Historical Analysis: Access to months or years of AI conversation data for trend identification and strategic planning.
Team Collaboration: Multi-user access with role-based permissions and workflow management for large marketing teams.
Best For
Enterprise brands with established Brandwatch implementations who want to extend their existing monitoring infrastructure to include AI conversations without managing multiple platforms.
Pricing
Enterprise-level pricing with custom quotes based on team size and monitoring volume. Requires commitment to Brandwatch's broader platform.
3. Semrush AI Visibility
Best for: SEO teams wanting to track traditional search rankings alongside AI citations
Semrush has integrated AI visibility tracking into its comprehensive SEO suite, allowing teams to monitor how brands appear in both traditional search results and AI-generated answers.
Where This Tool Shines
Semrush's strength lies in connecting AI visibility data with traditional SEO metrics. You can see how your search rankings correlate with AI citations, identifying whether strong organic performance translates to AI mentions. This unified view helps teams understand the relationship between their SEO efforts and AI visibility.
The competitive comparison features let you benchmark your AI visibility against competitors who also appear in search results, creating a complete picture of your digital presence. For teams already using Semrush for keyword research and rank tracking, the AI visibility data integrates seamlessly into existing workflows.
Key Features
Unified Dashboard: View traditional search rankings and AI citations side-by-side to understand your complete search presence.
AI Citation Tracking: Monitor when and how AI models cite your brand for queries related to your target keywords.
Competitor Benchmarking: Compare your AI visibility against competitors to identify gaps and opportunities.
Workflow Integration: AI visibility data connects with Semrush's keyword research, content tools, and reporting features.
Historical Trends: Track how your AI visibility changes over time as you publish new content and optimize existing pages.
Best For
SEO professionals and content teams who already rely on Semrush for search optimization and want to extend their visibility tracking to AI platforms without adding another tool to their stack.
Pricing
AI visibility features are included in Pro plans starting at $139.95 per month, making it accessible for mid-sized teams already using Semrush.
4. Otterly.ai
Best for: Small teams and startups needing affordable AI visibility tracking with clear insights
Otterly.ai is a purpose-built platform focused specifically on AI search optimization, designed to help brands understand and improve how they appear in AI-generated answers.
Where This Tool Shines
Otterly.ai keeps things focused and actionable. Rather than overwhelming users with data, the platform highlights the most important insights: which AI models mention you, what they say, and specific steps you can take to improve visibility. The interface is clean and intuitive, making it easy for non-technical team members to understand their AI presence.
The optimization recommendations stand out as particularly valuable. Otterly.ai doesn't just show you data—it suggests content topics, formats, and approaches that could increase your AI citations based on patterns it identifies across your industry.
Key Features
AI Answer Engine Focus: Specialized tracking of how major LLMs generate answers that include or exclude your brand.
Brand Mention Tracking: Monitors appearances across ChatGPT, Claude, Perplexity, and other conversational AI platforms.
Actionable Recommendations: Provides specific content and optimization suggestions based on your visibility gaps.
Clean Interface: Straightforward dashboard that prioritizes clarity over complexity for faster decision-making.
Weekly Reports: Automated summaries of changes in your AI visibility delivered directly to your inbox.
Best For
Small marketing teams, solo founders, and agencies managing multiple clients who need affordable AI visibility tracking without enterprise complexity or pricing.
Pricing
Starts at $49 per month for small teams, making it one of the most accessible entry points for AI visibility tracking.
5. Profound
Best for: Brands focused specifically on conversational AI assistants like ChatGPT and Claude
Profound specializes in monitoring how conversational AI assistants describe and recommend brands during natural language interactions.
Where This Tool Shines
Profound goes deep on conversational AI platforms rather than spreading thin across many channels. The platform excels at analyzing the context and framing of brand mentions—not just whether you're mentioned, but how you're positioned relative to competitors and what attributes AI models associate with your brand.
The prompt analysis feature categorizes the types of queries that trigger your brand mentions, helping you understand user intent. You might discover that AI models mention you for product comparisons but not for educational queries, revealing content opportunities you didn't know existed.
Key Features
Conversational AI Focus: Deep monitoring of ChatGPT, Claude, and similar conversational assistants where users engage in back-and-forth dialogue.
Prompt Categorization: Analyzes and groups the types of user queries that trigger brand mentions to identify patterns.
Perception Tracking: Monitors how AI models frame your brand over time, tracking shifts in positioning and attributes.
Competitor Alerts: Notifications when competitors appear in AI responses where you don't, highlighting competitive gaps.
Context Analysis: Shows the full conversational context around brand mentions, not just isolated citations.
Best For
B2B SaaS companies and service providers where conversational AI interactions play a major role in buyer research and decision-making processes.
Pricing
Plans start at $79 per month with scaling based on the number of tracked queries and team members.
6. Peec AI
Best for: Competitive intelligence teams tracking share of voice in AI responses
Peec AI positions itself as a competitive intelligence platform that emphasizes side-by-side brand comparisons in AI-generated responses.
Where This Tool Shines
Peec AI excels at competitive benchmarking. The platform shows you exactly how often you appear alongside competitors in AI responses, your share of voice compared to market leaders, and which brands AI models favor for different types of queries. This competitive lens helps you understand not just your absolute AI visibility, but your relative position in your market.
The industry-specific tracking is particularly valuable for niche markets. Peec AI can focus monitoring on queries relevant to your specific industry segment, filtering out noise and concentrating on the conversations that matter to your business.
Key Features
Competitive Benchmarking: Direct comparison of your AI visibility against competitors with share of voice metrics.
Co-Mention Analysis: Identifies which brands AI models mention alongside yours and in what contexts.
Industry-Specific Tracking: Customizable monitoring focused on queries relevant to your market segment.
Trend Forecasting: Predictive analysis of how AI visibility patterns might evolve based on current trajectories.
Position Tracking: Monitors whether you're mentioned first, second, or third when AI models list multiple brands.
Best For
Marketing directors and competitive intelligence teams at mid-sized to large companies who need to track market position across AI platforms as part of broader competitive monitoring.
Pricing
Starts at $99 per month with higher tiers for expanded competitive tracking and team collaboration features.
7. AIMonitor Pro
Best for: Teams needing real-time alerts when AI model responses change
AIMonitor Pro focuses on immediate notification when AI models change how they describe or recommend your brand.
Where This Tool Shines
AIMonitor Pro treats AI visibility like uptime monitoring—the platform constantly checks how AI models respond to key queries about your brand and immediately alerts you to changes. This real-time approach means you can respond quickly when AI models start describing you differently or when negative sentiment appears.
The notification system integrates with Slack, email, and other communication tools your team already uses, making alerts impossible to miss. You can configure different alert thresholds for different team members, ensuring the right people get notified about the changes that matter to their role.
Key Features
Real-Time Alerts: Immediate notifications when AI models change their responses about your brand or competitors.
Sentiment Change Detection: Alerts when the tone of AI mentions shifts from positive to negative or vice versa.
Integration Options: Connects with Slack, email, Microsoft Teams, and webhooks for custom workflows.
Historical Change Log: Complete record of how AI responses have evolved over time with timestamps.
Custom Alert Rules: Configure which changes trigger notifications based on severity and team responsibilities.
Best For
Brand management teams, PR professionals, and companies in reputation-sensitive industries who need to know immediately when their AI representation changes.
Pricing
Plans start at $59 per month for basic monitoring with higher tiers for more frequent checks and additional notification channels.
8. Knowatoa
Best for: Content teams optimizing source material that AI models cite
Knowatoa takes a citation-focused approach by mapping which sources AI models reference when mentioning brands.
Where This Tool Shines
Knowatoa answers a question other platforms don't address: when AI models mention your brand, what sources are they drawing from? The platform identifies the specific articles, case studies, press releases, and other content that AI models cite or implicitly reference when discussing your brand.
This citation mapping reveals optimization opportunities. You might discover that AI models heavily cite one particular article on your site, suggesting you should create more content in that format or topic area. Or you might find that third-party sources drive most AI mentions, indicating you need stronger owned content.
Key Features
Citation Source Mapping: Identifies which specific sources AI models reference when mentioning your brand.
Content Optimization Recommendations: Suggests improvements to existing content based on what AI models favor.
Source Authority Scoring: Evaluates the credibility and influence of sources that mention your brand.
Citation Gap Analysis: Identifies topics where competitors have strong sources but you don't.
Content Format Insights: Shows which content types AI models cite most frequently in your industry.
Best For
Content marketing teams and SEO professionals who want to optimize their content strategy based on what AI models actually use as sources.
Pricing
Starts at $89 per month with scaling based on the number of tracked sources and content analysis depth.
9. HubSpot AI Brand Tracker
Best for: HubSpot users wanting AI visibility data in their existing marketing platform
HubSpot has added AI brand tracking capabilities to its marketing platform, allowing teams to monitor AI visibility alongside their other marketing metrics.
Where This Tool Shines
HubSpot's AI Brand Tracker integrates AI visibility data directly into the platform where marketing teams already work. You can see AI mention trends on the same dashboards where you track website traffic, lead generation, and campaign performance, creating a unified view of marketing effectiveness.
The contact attribution feature is particularly valuable—HubSpot can track when visitors arrive at your site after seeing your brand mentioned by an AI model, helping you quantify the actual business impact of AI visibility. This closed-loop reporting connects AI mentions to pipeline and revenue.
Key Features
Native HubSpot Integration: AI visibility metrics appear directly in HubSpot dashboards alongside other marketing data.
Unified Reporting: Combine AI visibility data with website analytics, campaign performance, and CRM data in single reports.
Contact Attribution: Track which website visitors discovered your brand through AI model recommendations.
Workflow Automation: Trigger HubSpot workflows based on AI visibility changes, such as alerting sales when AI mentions increase.
Marketing Hub Integration: Connect AI visibility insights with content strategy, email campaigns, and lead nurturing programs.
Best For
Marketing teams already using HubSpot for CRM and marketing automation who want to add AI visibility tracking without managing a separate platform.
Pricing
Available in Marketing Hub Professional at $890 per month and above, requiring investment in HubSpot's broader platform.
Making the Right Choice
The right AI visibility tracking platform depends on your specific situation. If you want an all-in-one solution that combines monitoring with content creation and indexing tools, Sight AI delivers the most complete workflow from insight to action. Enterprise teams already invested in Brandwatch can extend their existing infrastructure to include AI conversations without adding complexity.
For SEO-focused teams, Semrush AI Visibility integrates tracking into workflows you already use for search optimization. Budget-conscious startups and small teams will find Otterly.ai offers solid monitoring capabilities at an accessible price point. Teams focused on competitive intelligence should look at Peec AI for its emphasis on benchmarking and share of voice.
Consider your primary use case: Do you need real-time alerts about changes? AIMonitor Pro specializes in immediate notifications. Want to understand what sources AI models cite? Knowatoa maps those connections. Already using HubSpot for everything else? Their native AI Brand Tracker keeps all your data in one place.
The AI search landscape is evolving rapidly. Brands that establish visibility tracking now will have months or years of data showing how AI models talk about them, while competitors are still flying blind. That historical context becomes increasingly valuable as you refine your content strategy and measure what actually improves your AI presence.
Stop guessing how AI models like ChatGPT and Claude talk about your brand—get visibility into every mention, track content opportunities, and automate your path to organic traffic growth. Start tracking your AI visibility today and see exactly where your brand appears across top AI platforms.
