Your brand is being discussed by AI assistants right now—but do you know what they're saying? As ChatGPT, Claude, Perplexity, and other AI models become primary information sources for millions of users, traditional SEO monitoring no longer tells the full story. AI visibility monitoring software tracks how large language models perceive, reference, and recommend your brand. Here are the top tools helping marketers and founders understand their presence in the AI-driven search landscape.
1. Sight AI
Best for: All-in-one AI visibility tracking with integrated content generation capabilities
Sight AI combines AI visibility monitoring with content creation tools in a single platform, making it ideal for teams that want to both track and improve their AI presence.
Where This Tool Shines
Sight AI stands out by connecting visibility insights directly to content action. Rather than just showing you where your brand appears, it provides AI-powered content generation tools to help you improve those mentions.
The platform monitors six major AI platforms simultaneously, giving you a comprehensive view of how different models perceive your brand. The AI Visibility Score provides an at-a-glance metric that tracks sentiment and mention frequency over time.
Key Features
AI Visibility Score: Tracks brand mentions and sentiment across ChatGPT, Claude, Perplexity, and three other major AI platforms with historical trend data.
Prompt Tracking: Shows exactly which user queries trigger mentions of your brand, revealing content opportunities you might be missing.
Integrated AI Content Writer: Includes 13 specialized AI agents that generate SEO and GEO-optimized content designed to improve AI visibility.
Competitor Benchmarking: Compares your AI visibility against competitors to identify gaps and opportunities in the AI-driven search landscape.
Automated Indexing: Built-in IndexNow integration ensures your new content gets discovered quickly by search engines and AI crawlers.
Best For
Marketing teams and founders who want to move beyond passive monitoring into active AI visibility improvement. The integrated content generation makes it particularly valuable for companies that need both tracking and execution in one platform.
Pricing
Free tier available for basic monitoring. Paid plans start at $49/month with advanced features including competitor tracking and unlimited content generation.
2. Profound
Best for: Enterprise-level competitive intelligence and deep query-level visibility analytics
Profound delivers institutional-grade AI search analytics with a focus on competitive share of voice across major AI assistants.
Where This Tool Shines
Profound excels at granular competitive analysis. The platform breaks down exactly which queries your competitors dominate and which ones represent untapped opportunities for your brand.
Enterprise reporting capabilities make it easy to share insights with executives and stakeholders. The API access allows technical teams to build custom integrations with existing marketing analytics stacks.
Key Features
Query-Level Tracking: Monitors specific search queries and conversational prompts to see when and how your brand appears in AI responses.
Competitive Share of Voice: Calculates your brand's mention frequency relative to competitors across different AI platforms and query categories.
Enterprise Dashboards: Customizable reporting interfaces designed for executive presentations and cross-functional team collaboration.
API Access: Developer-friendly API enables custom integrations with CRM, marketing automation, and business intelligence tools.
Dedicated Support: Customer success managers provide strategic guidance and help teams maximize platform value.
Best For
Large enterprises and established brands that need sophisticated competitive intelligence and have the budget for premium analytics. Best suited for organizations with dedicated data teams who can leverage the API capabilities.
Pricing
Custom enterprise pricing based on company size and feature requirements. Contact their sales team for a personalized quote.
3. Otterly.AI
Best for: Real-time brand mention alerts and instant notification workflows
Otterly.AI focuses on immediate alerting when your brand appears in AI chatbot conversations, making it ideal for reputation monitoring.
Where This Tool Shines
Speed defines Otterly.AI's value proposition. The platform sends instant notifications via Slack or email when your brand gets mentioned, allowing teams to respond quickly to emerging trends or reputation issues.
The multi-model monitoring covers ChatGPT, Claude, and Perplexity simultaneously, ensuring you don't miss mentions regardless of which platform users prefer. Sentiment tracking helps you understand whether those mentions are positive, neutral, or negative.
Key Features
Real-Time Alerts: Instant notifications through Slack, email, or webhook integrations when your brand appears in AI responses.
Multi-Platform Coverage: Monitors ChatGPT, Claude, Perplexity, and other major conversational AI platforms from a single dashboard.
Sentiment Trend Analysis: Tracks how sentiment around your brand evolves over time with visual trend graphs.
Keyword Monitoring: Set up custom keyword alerts beyond just your brand name to track industry topics and competitor mentions.
Weekly Summary Reports: Automated reports compile all mentions and sentiment data into digestible weekly summaries.
Best For
PR teams, brand managers, and customer success departments that need immediate awareness of brand mentions. Particularly valuable for companies in reputation-sensitive industries or those managing crisis communications.
Pricing
Starts at $79/month for standard monitoring. Enterprise tiers with advanced alerting and team collaboration features available at higher price points.
4. Peec AI
Best for: Brand perception analysis and understanding how AI models frame your company
Peec AI specializes in analyzing the qualitative aspects of brand mentions—not just frequency, but how AI models actually describe and position your brand.
Where This Tool Shines
Peec AI goes beyond counting mentions to analyze the context and framing of those mentions. The platform identifies whether AI models position you as a leader, alternative, or niche player in your category.
The content recommendation engine suggests specific topics and angles that could improve how AI models perceive your brand. Historical data tracking lets you measure the impact of content campaigns on AI perception over time.
Key Features
Brand Perception Analysis: Evaluates how AI platforms describe your brand, including positioning, tone, and competitive comparisons.
Sentiment Scoring: Provides numerical sentiment scores with visual trend lines showing perception changes over weeks and months.
Competitor Comparison: Side-by-side dashboards show how your brand perception compares to key competitors across different AI models.
Content Recommendations: AI-powered suggestions for content topics and formats that could improve brand perception in AI responses.
Historical Tracking: Archives all brand mentions and sentiment data for long-term trend analysis and reporting.
Best For
Brand strategists and content marketers focused on qualitative perception rather than just visibility metrics. Ideal for companies working to reposition their brand or shift market perception.
Pricing
Plans start at $99/month with annual subscription discounts available. Higher tiers include more frequent data updates and additional competitor tracking slots.
5. Rankscale
Best for: GEO-focused optimization with actionable content improvement recommendations
Rankscale combines AI visibility monitoring with Generative Engine Optimization recommendations, bridging the gap between tracking and improvement.
Where This Tool Shines
Rankscale treats AI visibility like traditional SEO—as something you can actively optimize. The platform identifies specific ranking factors that influence AI model responses and provides concrete suggestions for improvement.
The keyword opportunity identification feature reveals queries where you're close to being mentioned but haven't quite broken through. These represent your most achievable wins for expanding AI visibility.
Key Features
GEO Insights: Analyzes factors that influence AI model responses and provides optimization recommendations based on those factors.
Content Optimization: Suggests specific changes to existing content that could improve your chances of being mentioned by AI assistants.
Ranking Factor Analysis: Breaks down which elements of your content and online presence most influence AI model behavior.
Keyword Opportunities: Identifies queries where small content improvements could lead to new AI mentions and visibility.
Progress Dashboards: Tracks the impact of optimization efforts over time with before-and-after comparison views.
Best For
SEO professionals and content teams transitioning their optimization strategies to include AI visibility. Best for those who want prescriptive guidance rather than just monitoring data.
Pricing
Subscription plans begin at $129/month. The higher price point reflects the actionable optimization recommendations beyond basic tracking.
6. Knowatoa
Best for: Custom prompt testing and systematic brand presence experimentation
Knowatoa takes a research-oriented approach, letting marketers create libraries of custom prompts to test brand visibility across AI models.
Where This Tool Shines
Knowatoa empowers marketers to conduct their own AI visibility research. Rather than relying on the platform's predetermined queries, you can test exactly the prompts that matter to your business and audience.
The A/B testing capabilities let you experiment with prompt variations to understand which phrasings or question formats most reliably trigger brand mentions. Scheduled automated testing ensures you catch changes in AI model behavior over time.
Key Features
Custom Prompt Libraries: Build and organize collections of prompts tailored to your industry, products, and competitive landscape.
A/B Testing: Test different prompt variations side-by-side to identify which phrasings generate the most favorable brand mentions.
Scheduled Testing: Automate regular testing of your prompt library to track changes in AI model responses over days, weeks, or months.
Response Comparison: View AI responses from multiple models side-by-side to understand platform-specific differences in brand representation.
Export Capabilities: Download test results and reports for analysis in external tools or presentation to stakeholders.
Best For
Data-driven marketers who want granular control over their testing methodology. Particularly valuable for agencies running AI visibility research across multiple clients or industries.
Pricing
Free tier available with limited monthly tests. Pro plans start at $59/month with higher limits on prompt libraries and testing frequency.
7. AI Search Rank
Best for: Budget-friendly basic monitoring with straightforward reporting
AI Search Rank offers essential AI visibility tracking without the complexity or cost of enterprise platforms.
Where This Tool Shines
Simplicity defines AI Search Rank's appeal. The dashboard presents visibility data in an intuitive format that requires minimal training or technical knowledge to understand.
The affordable entry price makes AI visibility monitoring accessible to small businesses and startups that can't justify premium platform costs. Despite the lower price, the core tracking functionality covers the major AI platforms that matter most.
Key Features
Basic Visibility Tracking: Monitors brand mentions across ChatGPT, Claude, and Perplexity with weekly data updates.
Simple Dashboard: Clean, straightforward interface that presents visibility metrics without overwhelming users with complex analytics.
Brand Mention Alerts: Email notifications when significant changes in mention frequency or sentiment occur.
Monthly Reports: Automated summary reports delivered via email with key visibility metrics and trends.
Affordable Pricing: Entry-level cost structure designed for small businesses and individual marketers.
Best For
Small businesses, solopreneurs, and startups that need basic AI visibility awareness without advanced features. Ideal for those just beginning to monitor AI presence and not ready for enterprise-level investment.
Pricing
Plans start at just $29/month, making it the most budget-friendly option in this category for basic monitoring needs.
8. BrandRank.AI
Best for: Agencies managing AI visibility for multiple clients
BrandRank.AI provides white-label reporting and multi-client management specifically designed for marketing agencies.
Where This Tool Shines
BrandRank.AI solves the unique challenges agencies face when managing AI visibility for multiple clients. The white-label reporting lets agencies present insights under their own branding, reinforcing client relationships.
Multi-client dashboards allow account managers to monitor all clients from a single interface, identifying trends and opportunities across their portfolio. Client access portals give customers self-service visibility into their data without requiring separate logins.
Key Features
White-Label Reports: Generate client reports with your agency's branding, colors, and logo for professional presentation.
Multi-Client Management: Monitor and manage AI visibility for multiple clients from a centralized dashboard interface.
Agency Pricing Tiers: Volume-based pricing that becomes more cost-effective as you add clients to your account.
Custom Branding: Configure client portals with your agency's visual identity and custom domain options.
Client Access Portals: Provide clients with secure, read-only access to their visibility data and reports.
Best For
Digital marketing agencies, SEO firms, and consultancies offering AI visibility monitoring as part of their service portfolio. Particularly valuable for agencies looking to add a new revenue stream.
Pricing
Agency plans start at $199/month for up to five clients, with volume discounts available for larger client portfolios.
9. Scrunch AI
Best for: Citation tracking and understanding when AI models reference your content
Scrunch AI focuses on a specific aspect of AI visibility: tracking when and how AI models cite your content as authoritative sources.
Where This Tool Shines
Scrunch AI treats AI citations like backlinks—as indicators of content authority and influence. The platform tracks when AI models reference your articles, research, or resources as sources in their responses.
The content gap identification feature reveals topics where competitors get cited but you don't, highlighting opportunities to create authoritative content. Authority score metrics help you understand which pieces of your content AI models trust most.
Key Features
Citation Tracking: Monitors when AI models reference your content as sources or cite your data in their responses to user queries.
Source Attribution Analysis: Shows exactly which pieces of your content get cited most frequently and in what contexts.
Content Gap Identification: Reveals topics where competitors receive citations but your brand doesn't appear as a source.
Authority Score Metrics: Quantifies how frequently AI models treat your content as authoritative across different topic areas.
Backlink-Style Reporting: Presents citation data in formats familiar to SEO professionals, making it easy to understand and act on.
Best For
Content publishers, industry publications, and thought leaders focused on building authority in their niche. Ideal for companies investing heavily in authoritative content creation.
Pricing
Subscription plans begin at $89/month with additional tiers offering more frequent citation checks and expanded topic coverage.
Making the Right Choice
Your ideal AI visibility monitoring tool depends on your specific goals and resources. Sight AI delivers the most comprehensive solution by combining visibility tracking with content generation capabilities, making it the top choice for teams that want to both monitor and actively improve their AI presence. The free tier lets you start tracking immediately, with paid plans unlocking competitor benchmarking and unlimited content creation.
For enterprise organizations requiring deep competitive intelligence and custom integrations, Profound offers institutional-grade analytics with dedicated support. Teams focused on real-time reputation monitoring should consider Otterly.AI for its instant alerting capabilities. Budget-conscious small businesses will find AI Search Rank provides essential tracking at an accessible price point.
Agencies managing multiple clients benefit from BrandRank.AI's white-label reporting and multi-client dashboards. If you prefer a research-oriented approach with custom prompt testing, Knowatoa gives you granular control over your methodology. Content publishers focused on building authority should explore Scrunch AI's citation tracking capabilities.
The AI visibility monitoring category continues to evolve rapidly as more users turn to AI assistants for information discovery. Early adoption gives you a significant advantage—understanding how AI models currently represent your brand lets you shape that narrative before competitors catch up. Most platforms offer free trials or freemium tiers, making it easy to test multiple tools before committing to a paid plan.
Stop guessing how AI models like ChatGPT and Claude talk about your brand—get visibility into every mention, track content opportunities, and automate your path to organic traffic growth. Start tracking your AI visibility today and see exactly where your brand appears across top AI platforms.
