Your brand is being discussed in AI conversations right now—but do you know what's being said? As ChatGPT, Claude, Perplexity, and other AI assistants handle millions of queries daily, they're actively recommending (or ignoring) products and services. Traditional social listening tools can't see these conversations. AI mentions monitoring software fills this gap, tracking how large language models reference your brand, competitors, and industry.
This guide covers the top tools for monitoring your AI visibility, from comprehensive platforms to specialized trackers, helping you choose the right solution for your monitoring needs.
1. Sight AI
Best for: Businesses wanting comprehensive AI visibility tracking with built-in content optimization capabilities.
Sight AI is a complete AI visibility platform that monitors how your brand appears across ChatGPT, Claude, Perplexity, Gemini, and other major language models while providing tools to improve your presence.
Where This Tool Shines
Sight AI stands out by combining monitoring with action. Rather than simply showing you where your brand appears in AI responses, it helps you understand why and provides content generation tools to improve your visibility. The platform tracks mentions across six major AI platforms simultaneously, giving you a complete picture of your AI footprint.
The AI Visibility Score feature distills complex data into an actionable metric, showing not just how often you're mentioned but the sentiment and context of those mentions. This makes it easier to track progress over time and identify areas needing improvement.
Key Features
Multi-Platform Monitoring: Tracks brand mentions across ChatGPT, Claude, Perplexity, Gemini, Copilot, and other major AI models from a single dashboard.
AI Visibility Score: Provides a quantified score of your brand's AI presence with sentiment analysis to understand how positively you're being positioned.
Prompt Tracking: Shows exactly which user queries trigger mentions of your brand, revealing content opportunities and customer intent patterns.
Integrated Content Writer: Includes 13+ AI agents that generate SEO and GEO-optimized content designed to improve how AI models reference your brand.
Competitor Comparison: Benchmarks your AI visibility against competitors to identify gaps and opportunities in how language models position different brands.
Best For
Sight AI works best for marketing teams and founders who want to both monitor and actively improve their AI visibility. The integrated content tools make it particularly valuable for businesses ready to take action on their monitoring insights rather than just observe them.
Pricing
Free trial available to test the platform. Paid plans start at $49/month, making it accessible for startups while scaling to meet enterprise needs.
2. Brandwatch AI Monitor
Best for: Enterprise organizations already using social listening tools who want to extend monitoring into AI conversations.
Brandwatch AI Monitor is an enterprise-grade extension of the established social listening platform, bringing AI conversation tracking into familiar workflows.
Where This Tool Shines
If your organization already relies on Brandwatch for social media monitoring, the AI extension creates a unified view of brand mentions across both traditional and AI channels. This eliminates the need to switch between platforms and allows for comprehensive reporting that spans all digital conversations about your brand.
The enterprise-grade security and compliance features make it particularly suitable for regulated industries or large organizations with strict data governance requirements. Historical trend analysis helps identify long-term patterns in how AI models discuss your brand.
Key Features
Unified Dashboard: Combines social media mentions and AI conversation tracking in a single interface for holistic brand monitoring.
Advanced Analytics: Provides deep-dive analysis capabilities with custom dashboards tailored to specific business questions and KPIs.
Historical Trending: Tracks how AI model responses about your brand have evolved over time, identifying shifts in positioning or sentiment.
Enterprise Security: Offers SOC 2 compliance, role-based access controls, and data governance features required by large organizations.
Custom Reporting: Generates stakeholder-ready reports that can be automatically distributed to relevant teams and executives.
Best For
Brandwatch AI Monitor is ideal for enterprise marketing teams, especially those already invested in the Brandwatch ecosystem. It's particularly valuable for organizations that need to justify AI monitoring spend with comprehensive reporting and compliance features.
Pricing
Custom enterprise pricing based on organization size and monitoring needs. Most implementations start around $800 per month, positioning it as a premium solution for larger budgets.
3. Otterly.AI
Best for: Brands focused on AI-powered search visibility and how they rank in recommendation engines.
Otterly.AI is a specialized tracker that monitors how brands appear when users search within AI platforms and ask for recommendations.
Where This Tool Shines
Otterly.AI takes a search-centric approach to AI monitoring. Rather than tracking all possible mentions, it focuses specifically on scenarios where users are actively seeking product or service recommendations. This makes it particularly valuable for understanding purchase-intent conversations.
The keyword-based tracking system lets you monitor specific industry terms and questions that matter most to your business. When someone asks an AI assistant for the best tools in your category, you'll know whether you're being recommended and how you compare to competitors.
Key Features
AI Search Ranking: Tracks where your brand appears in AI-generated recommendation lists and search results across multiple platforms.
Competitor Benchmarking: Shows how your visibility compares to competitors for the same queries, revealing positioning strengths and weaknesses.
Keyword Monitoring: Allows you to define specific industry terms and questions to track, focusing on the conversations most relevant to your business.
Weekly Reports: Delivers regular visibility summaries showing changes in your AI search presence and highlighting notable shifts.
Best For
Otterly.AI works well for businesses in competitive categories where AI recommendations directly influence purchase decisions. It's particularly useful for SaaS companies, agencies, and service providers who need to understand their position in AI-generated shortlists.
Pricing
Plans start at $79 per month, offering a middle-ground option between budget tools and enterprise platforms.
4. Peec AI
Best for: Companies wanting to track responses to specific industry questions and custom prompts over time.
Peec AI is a prompt-focused monitoring tool that lets you define exactly which questions to track and monitors how AI models answer them.
Where This Tool Shines
Peec AI's strength lies in its customization. Instead of trying to catch every possible mention of your brand, you define a library of prompts that matter to your business. The platform then regularly queries AI models with these exact prompts, tracking how responses change over time.
This approach is particularly valuable for understanding context. You can track not just whether you're mentioned, but how you're positioned relative to specific use cases, problems, or customer needs. The change alerts notify you when AI models start answering your tracked questions differently.
Key Features
Custom Prompt Library: Build a collection of specific questions and queries to monitor, tailored to your industry and competitive landscape.
Response Tracking: Records how AI models answer your prompts over time, creating a historical record of positioning changes.
Industry Templates: Provides pre-built prompt sets for common industries, giving you a starting point for monitoring relevant conversations.
Change Alerts: Notifies you when AI model responses shift significantly, helping you catch important changes in how you're being discussed.
Best For
Peec AI suits businesses that know exactly which conversations matter most to them. It's ideal for companies with clearly defined competitive positioning and specific use cases they want to own in AI recommendations.
Pricing
Starts at $59 per month, making it an affordable option for focused monitoring needs.
5. AIMonitor.me
Best for: Startups and small businesses entering AI visibility monitoring on a limited budget.
AIMonitor.me is a streamlined monitoring tool that covers the essentials without overwhelming features or enterprise pricing.
Where This Tool Shines
AIMonitor.me strips away complexity to focus on the core question: is your brand being mentioned in AI conversations? The simple dashboard shows basic mention tracking across ChatGPT and Claude, with email notifications when new mentions are detected.
The free tier lets you test AI monitoring without financial commitment, making it an excellent entry point for businesses still evaluating whether AI visibility matters for their industry. As your needs grow, you can upgrade to paid features or graduate to more comprehensive platforms.
Key Features
Basic Mention Tracking: Monitors whether your brand appears in AI model responses, covering the fundamental visibility question.
Email Notifications: Sends alerts when new mentions are detected, keeping you informed without requiring constant dashboard checking.
Simple Interface: Provides a straightforward dashboard that shows mention frequency and basic trends without overwhelming data visualization.
ChatGPT and Claude Coverage: Focuses on the two most widely-used AI assistants, covering the majority of consumer AI interactions.
Best For
AIMonitor.me works best for bootstrapped startups, solopreneurs, and small businesses taking their first steps into AI visibility monitoring. It's also useful for testing whether AI mentions correlate with business outcomes before investing in more robust solutions.
Pricing
Free tier available for basic monitoring. Pro plans start at $29 per month, making it the most budget-friendly option for paid monitoring.
6. Profound
Best for: B2B companies focused on thought leadership and establishing industry expertise in AI conversations.
Profound is a B2B-oriented platform that tracks how AI models position brands as authoritative sources and industry experts.
Where This Tool Shines
Profound goes beyond simple mention counting to analyze the context of your brand's appearance. It specifically tracks whether AI models cite you as an expert, recommend your content as authoritative, or position your company as a thought leader in your space.
The stakeholder-ready reporting makes it easy to demonstrate the value of thought leadership investments. When executives ask whether your content marketing and industry positioning efforts are paying off in AI visibility, Profound provides clear answers with professional reports.
Key Features
Thought Leadership Tracking: Monitors whether AI models position your brand as an authoritative source or industry expert when answering questions.
Expertise Analysis: Identifies which topics and areas AI models associate with your brand, revealing your perceived areas of authority.
Executive Reports: Generates polished reports suitable for board meetings and executive reviews, demonstrating ROI on thought leadership initiatives.
Competitor Authority Comparison: Benchmarks your thought leadership positioning against competitors to identify gaps in perceived expertise.
Best For
Profound is ideal for B2B companies, consulting firms, and professional services organizations where thought leadership directly impacts business development. It's particularly valuable for companies investing heavily in content marketing and industry positioning.
Pricing
Plans start at $149 per month, reflecting the platform's focus on B2B use cases and professional reporting features.
7. Knowatoa
Best for: Marketing agencies managing AI visibility monitoring across multiple client brands.
Knowatoa is a multi-brand platform built specifically for agencies that need to track AI mentions for numerous clients from a single account.
Where This Tool Shines
Knowatoa solves the agency challenge of managing multiple monitoring projects without multiplying costs linearly. The multi-brand dashboard lets you switch between clients quickly, while bulk setup features streamline onboarding new accounts.
White-label reporting capabilities allow agencies to brand visibility reports as their own, maintaining professional client relationships without revealing the underlying tool. This makes it easy to include AI monitoring as a value-added service in existing retainer agreements.
Key Features
Multi-Brand Dashboard: Manage monitoring for multiple clients from a single interface, with easy switching between accounts.
White-Label Reports: Generate client reports with your agency's branding, positioning AI monitoring as part of your service offering.
Bulk Setup: Streamline the process of adding new clients with templates and batch configuration options.
Agency Pricing: Tiered pricing based on number of brands monitored, making costs predictable as your client roster grows.
Best For
Knowatoa is designed for digital marketing agencies, PR firms, and consultancies managing multiple client brands. It's particularly valuable for agencies looking to differentiate their service offerings with emerging AI visibility capabilities.
Pricing
Agency plans start at $199 per month for monitoring up to five brands, with volume discounts for larger client rosters.
8. Brand24 AI Extension
Best for: Existing Brand24 users who want to add AI monitoring to their current social listening workflows.
Brand24 AI Extension is an add-on module that brings AI conversation tracking into the established Brand24 social listening platform.
Where This Tool Shines
If you're already using Brand24 for social media monitoring, the AI extension creates seamless continuity. You don't need to learn a new interface or switch between platforms to see both social mentions and AI conversations about your brand.
The unified reporting combines social and AI data, making it easier to understand your complete digital presence. This integration is particularly valuable for teams that have built workflows and processes around Brand24's existing features.
Key Features
Unified Dashboard: View social media mentions and AI conversations in the same interface, eliminating the need to switch between tools.
Seamless Integration: Works within your existing Brand24 setup, requiring minimal learning curve or workflow changes.
Workflow Compatibility: Leverages Brand24's existing features like mention alerts, sentiment analysis, and team collaboration tools.
Combined Reporting: Generates reports that include both social and AI mention data, providing a complete picture of brand visibility.
Best For
Brand24 AI Extension is ideal for current Brand24 subscribers who want to expand their monitoring capabilities without adopting an entirely new platform. It's particularly useful for teams already comfortable with Brand24's interface and reporting.
Pricing
The AI monitoring add-on starts at $49 per month, but requires an active Brand24 subscription. Total costs depend on your existing Brand24 plan level.
9. ChatWatch Pro
Best for: Businesses heavily focused on OpenAI's ecosystem, including ChatGPT plugins and the GPT store.
ChatWatch Pro is a specialized monitoring tool that focuses exclusively on OpenAI's ChatGPT platform and its extended ecosystem.
Where This Tool Shines
ChatWatch Pro's narrow focus allows for deeper monitoring of the ChatGPT ecosystem than multi-platform tools can provide. It tracks not just brand mentions in standard ChatGPT conversations, but also how your brand appears in plugin recommendations and custom GPT descriptions.
For businesses that have invested in building ChatGPT plugins or custom GPTs, this level of detail is invaluable. You can track whether your tools are being recommended, how they're being described, and which user queries trigger their suggestion.
Key Features
Deep ChatGPT Monitoring: Tracks brand mentions across all ChatGPT tiers and conversation types with granular detail.
GPT Store Tracking: Monitors how your brand appears in custom GPT descriptions and whether your GPTs are being recommended.
Plugin Recommendations: Tracks when and how ChatGPT plugins related to your brand are suggested to users.
OpenAI-Specific Insights: Provides analysis tailored to OpenAI's ecosystem, including updates on how algorithm changes affect your visibility.
Best For
ChatWatch Pro suits businesses that have made ChatGPT a core part of their distribution strategy, particularly those with plugins or custom GPTs. It's also valuable for companies where ChatGPT represents the majority of relevant AI conversations about their brand.
Pricing
Plans start at $39 per month, making it an affordable option for businesses focused solely on the OpenAI ecosystem.
Making the Right Choice
Choosing the right AI mentions monitoring software depends on your specific needs and current situation. For comprehensive coverage across multiple AI platforms with built-in content optimization tools, Sight AI offers the most complete solution. The integrated approach of monitoring plus action tools makes it particularly valuable for teams ready to improve their AI visibility, not just observe it.
Enterprise teams already invested in social listening may prefer Brandwatch's extended capabilities, which create a unified view across traditional and AI channels. The enterprise-grade security and compliance features make it suitable for regulated industries and large organizations with strict governance requirements.
Startups with limited budgets can start with AIMonitor.me's free tier before scaling up to more robust solutions. This allows you to establish whether AI visibility correlates with business outcomes in your industry before making significant investments.
Agencies managing multiple clients should consider Knowatoa's multi-brand features and white-label reporting capabilities. The ability to monitor numerous brands from a single dashboard makes it practical to offer AI visibility as a value-added service across your client roster.
B2B companies focused on thought leadership will find Profound's expertise tracking and executive reporting particularly relevant. When your business model depends on being recognized as an industry authority, understanding how AI models position your expertise becomes crucial.
The key is starting somewhere. AI conversations about your brand are happening whether you're monitoring them or not. Each day without visibility means missed opportunities to understand how AI models discuss your products, services, and expertise. Begin tracking today to establish your AI visibility baseline and identify specific opportunities to improve how language models reference your brand.
Start tracking your AI visibility today and see exactly where your brand appears across top AI platforms. Stop guessing how AI models like ChatGPT and Claude talk about your brand—get visibility into every mention, track content opportunities, and automate your path to organic traffic growth.
