AI chatbots are reshaping how customers discover and evaluate brands. When someone asks ChatGPT for software recommendations or queries Perplexity about service providers, your brand is either being mentioned—or it isn't. Unlike traditional social listening that tracks Twitter mentions and news articles, AI mention tracking platforms monitor what large language models actually say about your company.
This emerging category of tools helps marketers understand their AI visibility, track sentiment across AI platforms, and identify opportunities to improve how AI systems represent their brand. We evaluated dozens of platforms based on AI model coverage, tracking accuracy, actionable insights, and value for marketing teams. Here are the top AI mention tracking platforms worth considering.
1. Sight AI
Best for: Teams wanting comprehensive AI visibility tracking with integrated content optimization tools
Sight AI is an all-in-one platform that monitors brand mentions across ChatGPT, Claude, Perplexity, and other AI models while providing content tools to improve your AI presence.
Where This Tool Shines
Sight AI stands out by combining tracking with action. Rather than just showing you where your brand appears in AI responses, it gives you the tools to actually improve those mentions through its integrated content generation system.
The platform tracks mentions across six major AI platforms simultaneously, providing a unified view of your AI visibility. Its AI Visibility Score distills complex data into a single metric that tracks improvement over time, making it easy to measure the impact of your optimization efforts.
Key Features
Multi-Platform Tracking: Monitors brand mentions across ChatGPT, Claude, Perplexity, and three other major AI models from a single dashboard.
AI Visibility Score: Proprietary scoring system that combines mention frequency, sentiment analysis, and context quality into one actionable metric.
Prompt Tracking: Shows exactly what questions and prompts trigger mentions of your brand, revealing content opportunities.
Integrated Content Writer: Includes 13 specialized AI agents that generate SEO and GEO-optimized content designed to improve AI visibility.
Automatic Indexing: Built-in IndexNow integration ensures new content gets discovered quickly by search engines and AI crawlers.
Best For
Marketing teams and agencies that want to move beyond passive monitoring into active AI visibility optimization. Particularly valuable for brands in competitive spaces where AI recommendations significantly influence buyer decisions.
Pricing
Contact for pricing. Offers tiered plans designed for startups through enterprise organizations with varying tracking volume and content generation needs.
2. Brandwatch AI Insights
Best for: Enterprise teams with existing social listening infrastructure seeking unified brand intelligence
Brandwatch AI Insights is an enterprise brand intelligence platform that combines traditional social listening with AI mention tracking for unified brand monitoring.
Where This Tool Shines
Brandwatch excels at bringing AI mention data into the same ecosystem as your social media monitoring, news tracking, and consumer intelligence. For large organizations already using Brandwatch for social listening, this creates a single source of truth for brand perception across all channels.
The platform's historical analysis capabilities let you track how AI model responses about your brand have evolved over months or years. This long-term perspective helps identify trends that short-term monitoring might miss.
Key Features
Unified Dashboard: Combines AI mentions with social media, news, and review data in one interface for holistic brand monitoring.
Historical Trend Analysis: Track changes in AI mentions and sentiment over extended time periods to identify patterns.
Competitive Benchmarking: Compare your AI visibility against competitors across multiple AI platforms simultaneously.
Enterprise Reporting: Customizable reports with export options designed for C-suite presentations and stakeholder updates.
Workflow Integration: Connects with existing Brandwatch processes for alerts, assignments, and team collaboration.
Best For
Large enterprises with established brand monitoring programs looking to add AI visibility without switching platforms. Best suited for organizations where multiple departments need access to brand intelligence data.
Pricing
Enterprise pricing model. Contact Brandwatch sales for custom quotes based on monitoring volume and feature requirements.
3. Profound
Best for: Research teams needing deep analytical insights into AI model behavior and brand positioning
Profound is a research-focused AI analysis platform that provides deep insights into how AI systems discuss specific topics, brands, and industries.
Where This Tool Shines
Profound takes a researcher's approach to AI mention tracking. Instead of simple mention counts, it analyzes the context, themes, and relationships in AI responses to reveal nuanced insights about brand positioning.
The platform's topic clustering identifies patterns in how AI models discuss your industry, helping you understand not just whether you're mentioned but how you're positioned relative to competitors and market trends. This makes it particularly valuable for strategic planning and competitive intelligence.
Key Features
Prompt-Response Analysis: Deep examination of how different prompt phrasings affect brand mentions and positioning in AI responses.
Topic Clustering: Automatically groups related mentions to identify themes and patterns in how AI models discuss your brand.
Competitive Positioning Reports: Detailed analysis of how your brand is positioned against competitors in AI model responses.
Custom Research Queries: Build specific research questions to investigate particular aspects of AI brand perception.
Export Capabilities: Download data and visualizations in presentation-ready formats for stakeholder communication.
Best For
Market research teams, competitive intelligence professionals, and strategic planners who need analytical depth beyond basic mention tracking. Ideal for brands making significant strategic decisions based on AI visibility data.
Pricing
Professional plans start at $299 per month. Higher tiers available for increased query volume and advanced analytical features.
4. Peec AI
Best for: Startups and small businesses wanting essential AI visibility tracking without complexity
Peec AI is an accessible AI visibility tool designed for startups and small businesses wanting essential brand tracking without enterprise complexity.
Where This Tool Shines
Peec AI removes the intimidation factor from AI mention tracking. The simplified dashboard focuses on what matters most—whether you're being mentioned, in what context, and what you can do about it.
The platform's weekly reports deliver actionable insights without requiring you to log in daily or interpret complex analytics. For resource-constrained teams, this straightforward approach means you can maintain AI visibility awareness without dedicating significant time to monitoring.
Key Features
Simplified Dashboard: Clean interface that highlights key metrics without overwhelming users with data complexity.
Weekly Reports: Automated email summaries of AI mentions, sentiment changes, and notable developments.
Basic Sentiment Tracking: Simple positive/neutral/negative classification of how AI models discuss your brand.
Improvement Suggestions: Practical recommendations for content and messaging changes to improve AI visibility.
Quick Setup: Get started tracking mentions in minutes without extensive configuration or onboarding.
Best For
Early-stage startups, solopreneurs, and small marketing teams that need AI visibility awareness but lack resources for comprehensive monitoring programs. Perfect for testing the value of AI mention tracking before committing to enterprise solutions.
Pricing
Free tier available for basic tracking. Paid plans start at $49 per month with increased monitoring frequency and additional AI platforms.
5. Otterly.AI
Best for: SEO professionals tracking brand visibility in AI-powered search engines
Otterly.AI is an AI search ranking tracker that monitors how brands appear in AI-powered search engines and conversational search results.
Where This Tool Shines
Otterly.AI approaches AI visibility through the lens of search rankings. As AI-powered search engines like Perplexity gain adoption, understanding where your brand ranks for relevant queries becomes crucial.
The platform treats AI mentions like traditional search rankings, tracking position changes over time and alerting you to significant movements. This makes it intuitive for SEO professionals already familiar with rank tracking concepts.
Key Features
AI Search Ranking: Track your brand's position in AI-powered search engine results for target keywords and topics.
Position Monitoring: Continuous tracking across multiple AI platforms with historical position data and trend analysis.
Keyword-Based Analysis: Understand AI visibility for specific search terms and question patterns relevant to your business.
Competitor Comparison: Side-by-side ranking comparisons showing how your AI visibility stacks up against competitors.
Ranking Alerts: Automated notifications when your brand position changes significantly in AI search results.
Best For
SEO teams expanding their visibility tracking into AI-powered search, digital marketing agencies managing multiple client campaigns, and brands prioritizing discoverability in conversational search experiences.
Pricing
Plans start at $79 per month for basic tracking. Higher tiers offer increased keyword monitoring and additional AI platform coverage.
6. Knowatoa
Best for: Brands focused on how AI chatbots recommend products and services to users
Knowatoa is a brand perception platform focused on monitoring how conversational AI systems recommend and describe brands to users.
Where This Tool Shines
Knowatoa specializes in recommendation tracking. When users ask AI chatbots for product suggestions or service recommendations, this platform shows whether your brand makes the list and how it's positioned.
The platform's context-aware sentiment analysis goes beyond simple positive/negative classification to understand the nuances of how AI models frame recommendations. This helps identify whether you're being recommended with enthusiasm, caution, or specific qualifiers that affect user perception.
Key Features
Recommendation Tracking: Monitors when and how AI chatbots recommend your brand in response to user queries.
Contextual Sentiment: Analyzes not just whether mentions are positive or negative, but the specific context and framing used.
Brand Perception Scoring: Proprietary metric that quantifies how favorably AI models present your brand in recommendations.
Competitive Analysis: See which competitors get recommended alongside your brand and how relative positioning changes.
Monthly Trend Reports: Regular summaries of recommendation patterns, sentiment shifts, and competitive dynamics.
Best For
Consumer brands where AI recommendations directly influence purchase decisions, B2B companies competing for consideration in software selection processes, and marketing teams focused on brand perception management.
Pricing
Contact Knowatoa for pricing information. Plans typically scale based on monitoring volume and number of tracked competitors.
7. AIMonitor Pro
Best for: Development teams building custom AI visibility solutions and integrations
AIMonitor Pro is a developer-focused AI mention tracking platform with extensive API access for teams building custom monitoring solutions.
Where This Tool Shines
AIMonitor Pro prioritizes data access over polished dashboards. The platform provides raw AI mention data through a comprehensive API, allowing technical teams to build custom analytics, integrate with internal tools, or create specialized monitoring workflows.
For organizations with unique tracking requirements or existing business intelligence infrastructure, this API-first approach offers flexibility that pre-built dashboards can't match. The webhook integrations enable real-time alerts and automated responses to AI mention events.
Key Features
RESTful API: Well-documented API providing programmatic access to all AI mention data and platform functionality.
Raw Data Access: Retrieve unprocessed mention data for custom analysis, machine learning models, or specialized reporting.
Webhook Integrations: Real-time notifications pushed to your systems when specific mention events occur.
Bulk Query Capabilities: Efficiently retrieve large datasets for historical analysis or data warehouse integration.
Custom Dashboard Tools: Build tailored monitoring interfaces using your preferred visualization and analytics frameworks.
Best For
Software companies with internal development resources, data science teams requiring raw mention data for analysis, and organizations needing AI visibility monitoring integrated into existing business intelligence systems.
Pricing
API-based pricing starts at $199 per month. Cost scales with query volume, webhook usage, and data access requirements.
8. Semrush AI Toolkit
Best for: SEO teams wanting AI visibility tracking alongside traditional search metrics
Semrush AI Toolkit integrates AI visibility features into the popular SEO platform, allowing teams to track AI mentions alongside traditional search metrics.
Where This Tool Shines
Semrush brings AI mention tracking into the same workflow as keyword research, backlink analysis, and organic search monitoring. This integration matters because AI visibility and traditional SEO increasingly overlap as AI models reference web content.
The unified reporting capabilities let you present a complete picture of online visibility—from Google rankings to AI chatbot mentions—in a single stakeholder report. For teams already invested in Semrush, this eliminates the need to manage a separate AI monitoring tool.
Key Features
Integrated SEO Tools: Access AI mention tracking alongside Semrush's full suite of keyword research, rank tracking, and content optimization features.
Unified Visibility Data: Compare AI mention trends against organic search performance to understand total online visibility.
Competitive AI Positioning: Benchmark your AI visibility against competitors you're already tracking in traditional search.
Content Recommendations: Suggestions for optimizing content to improve both search rankings and AI mention likelihood.
Cross-Channel Reporting: Create comprehensive reports showing visibility across search engines, AI platforms, and other digital channels.
Best For
Digital marketing teams with existing Semrush subscriptions, SEO professionals managing comprehensive visibility strategies, and agencies wanting to expand client reporting to include AI mentions without adding new tools.
Pricing
AI Toolkit features are included in Semrush Business plans starting at $449 per month. Higher tiers offer increased tracking limits and advanced features.
9. HubSpot AI Brand Monitor
Best for: HubSpot users connecting AI visibility directly to CRM and marketing automation
HubSpot AI Brand Monitor provides native AI mention tracking for HubSpot users, connecting AI visibility data directly to CRM records and marketing workflows.
Where This Tool Shines
HubSpot AI Brand Monitor creates a direct line between AI mentions and actual business outcomes. By linking AI visibility data to CRM contacts and deals, you can track whether improvements in AI mentions correlate with pipeline growth.
The marketing automation integration is particularly powerful. You can trigger campaigns based on AI mention events, such as alerting sales when a competitor gets mentioned more frequently in your category or notifying content teams when sentiment shifts negatively.
Key Features
Native HubSpot Integration: AI mention tracking built directly into the HubSpot platform without third-party connections or data syncing.
CRM Linking: Connect AI mentions to specific contacts, companies, and deals to track influence on pipeline.
Marketing Automation Triggers: Launch workflows automatically based on AI mention events, sentiment changes, or competitive shifts.
Unified Brand Dashboard: View AI visibility alongside website traffic, social engagement, and other marketing metrics in one place.
Attribution Tracking: Identify leads and customers who were influenced by AI recommendations during their buying journey.
Best For
B2B companies using HubSpot as their primary marketing and sales platform, teams wanting to connect AI visibility to revenue metrics, and organizations prioritizing workflow automation and CRM integration over standalone monitoring tools.
Pricing
Available as part of Marketing Hub Enterprise subscriptions. Contact HubSpot for specific pricing based on your existing plan and requirements.
Making the Right Choice
The AI mention tracking landscape offers solutions for every need and budget. For comprehensive AI visibility tracking with content optimization built in, Sight AI delivers the most complete approach—combining monitoring across major AI platforms with tools to actually improve your mentions through strategic content.
Enterprise teams with existing brand monitoring infrastructure will appreciate how Brandwatch integrates AI visibility into established workflows. If your organization already relies on Brandwatch for social listening, adding AI mentions creates a unified brand intelligence system without forcing teams to learn new tools.
Budget-conscious startups should seriously consider Peec AI's accessible approach. The free tier lets you test whether AI mention tracking delivers value for your business before committing budget. As you scale, paid plans remain affordable while providing the essential visibility most growing companies need.
Teams heavily invested in SEO will find natural synergy with Semrush's AI Toolkit. The ability to track AI mentions alongside traditional search rankings provides context that standalone monitoring can't match. Similarly, HubSpot users benefit from native integration that connects AI visibility directly to pipeline metrics and marketing automation.
The key is matching platform capabilities to your specific needs. Research teams requiring deep competitive analysis will value Profound's analytical approach. Development teams building custom solutions need AIMonitor Pro's API access. Brands focused on how AI systems recommend products should prioritize Knowatoa's recommendation tracking.
Start by auditing how AI chatbots currently describe your brand. Ask ChatGPT, Claude, and Perplexity about your product category and note whether you're mentioned, how you're positioned, and what competitors appear alongside you. This baseline understanding helps you evaluate which tracking platform addresses your most pressing visibility gaps.
Start tracking your AI visibility today and see exactly where your brand appears across top AI platforms. Stop guessing how AI models talk about your company and get the visibility data you need to improve your AI presence systematically.
